Fetch, the mobile-first agency has announced its partnership with Good Energy to deliver cost-effective new customer acquisition and increase awareness as part of the brand’s revamped business strategy.
The clean energy company is diversifying further into energy services and technologies, helping consumers engage with their energy use whilst still supplying homes and businesses with 100% renewable power. Alongside this new strategy, it is developing a new brand promise and messaging architecture. Fetch will be tasked with translating this new messaging into a cross-channel digital acquisition strategy and campaign. Delivered in the second half of 2018, the campaign will span both domestic and business customers.
In an emerging category in which customers are increasingly making ethical buying choices, Good Energy will be looking to Fetch to help it stand out and raise awareness of its products.
The win sees Fetch taking on the acquisition programme across customer segments and includes full-suite digital marketing strategy, planning and channel management.
Paul Tavener, Marketing Director at Good Energy, who led the pitch said: “Now is a crucial time for Good Energy as we embark on delivering a new strategy. We know that the market is there for a purpose led business looking to help customers choose clean energy, and Fetch impressed us with their depth of thinking on how we reach and engage with those people. We’re looking forward to partnering with them and seeing the results.”
Patrick Affleck, Fetch UK CEO said: “We’re really excited to be working with Good Energy, a brand with positive green values we can get behind, and one which is embracing inventive ways to grow in a dynamic and evolving category.”