In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In the latest spot from GS&P, the premise is flipped: what happens when a bad scenario is met with great customer experience?

Alex Amado, VP of Experience Marketing, sums up the new campaign: “To keep customers engaged, businesses are having to reinvent the experiences they deliver. They need to make them simpler, more relevant and more personalised. We love this new spot for the Adobe Experience Cloud because it shows how those kinds of experiences can build loyalty, even with the most challenging customers.” 

The spot was directed by Steve Rogers through Biscuit Filmworks / Revolver.