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Good Customer Service Trumps Bank Robbery in Latest Adobe Spot

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Steve Rogers directs new Adobe Experience Cloud ad created by Goodby Silverstein & Partners

Good Customer Service Trumps Bank Robbery in Latest Adobe Spot

In the past, Adobe showed what happened when cross-channel marketing experiences went bad. In the latest spot from GS&P, the premise is flipped: what happens when a bad scenario is met with great customer experience?

Alex Amado, VP of Experience Marketing, sums up the new campaign: “To keep customers engaged, businesses are having to reinvent the experiences they deliver. They need to make them simpler, more relevant and more personalised. We love this new spot for the Adobe Experience Cloud because it shows how those kinds of experiences can build loyalty, even with the most challenging customers.” 

The spot was directed by Steve Rogers through Biscuit Filmworks / Revolver. 

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Post Production / VFX

2D Artist: Brett Lopinsky

Colourist: Fergus McCall @ The Mill NY

Executive Producer: Leighton Greer

Producer: Karina Slater

Senior Producer: Will Unterreiner

VFX Supervisor: Tim Davies

2D Lead: Adam Lambert

Production Company

Director: Steve Rogers

DOP: Alwin Kuchler

Executive Producers: Holly Vega

Head of Production: Rachel Glaub, Mercedes Allen

Managing Director: Shawn Lacy

Production Company: Biscuit Filmworks / Revolver

Production Designer: Paul Austerberry


Music Production: Woodwork Music 

Sound Design: Michael Anastasi @ Lime

Sound Mix: Rohan Young @ Lime


Edit Assistant: Dillon Stoneburner

Edit Company: Final Cut LA 

Editor: Rick Russell

Executive Producer: Suzy Ramirez, Eric McCasline

Producer: Barbara Healy

Creative Agency

Account Managers: (Assist) Lexie Hartnett

Art Director: Bennett Austin

Brand Strategist: (Director) Bonnie Wan, Etienne Ma

Business Manager: Heidi Killeen

Copywriter: Dan Berenson

Creative Agency: GS&P

Creative Partner: Rich Silverstein

Data & Analytics : Cassi Husain

Director of Communications Strategy: Christine Chen, (Deputy) Dong Kim

Director of Production: Tod Puckett

Executive Producer: Benton Roman

Managing Partner: Brian McPherson

Senior Communications Strategist: Victoria Barbatelli

Strategist: (Comms) Tara Hughes

Genres: Comedy

Categories: Business Services, Business Software

Adobe, Wed, 22 Mar 2017 15:50:36 GMT