Gonzalo Olivera Named Managing Partner of MullenLowe Singapore

MullenLowe has named Gonzalo Olivera managing partner of its growing Singapore operation. He is one of the region’s most result driven leaders. In his previous role as growth director, MullenLowe’s long term clients were retained while the revenue coming from new clients grew four-fold with brands like Bumble, Maserati or Citibank. The agency has also picked up recent accolades like Digital Agency of the Year at Adfest, Agency of the Year at Spikes Asia, Gong awards, and a Cannes Lions Top 10 Most awarded Agency of the decade in Asia.

Gonzalo has been with MullenLowe for 15 years. He began his career in accounts at LOLA MullenLowe Spain leading Global brands like Rexona and Skip. Not afraid of a challenge, in 2013 he moved to Singapore and soon began focusing on Growth and New Business, while simultaneously setting up his own start up called Food For Real that aims to make nutrition information easier and more transparent. 

“Singapore has the potential to be a global marketing and creative hub. It's one of the best cities in the world to live and do business. As a multicultural country and gateway to Asia, in the next 10 years we are going to see more of it on the global stage. MullenLowe Singapore has everything to be a world class level agency, harnessing international talent and ambition, while staying locally relevant,” says Olivera.

Paul Soon, CEO of MullenLowe Singapore, on recognising Gonzalo’s talent, says: “Right now the creative industry requires more individuals who are passionate, authentic, fiercely loyal and most importantly have the innate ability to listen and deliver the best outcomes for our clients and the agency. Gonzalo’s time has come to lead MullenLowe Singapore into a better future. I am eager to continue my partnership with him and support Gonz in any way possible.”

Originally from Spain, Gonzalo has lived in Italy and Denmark and holds a dual degree in Communications and Economics. His passions are surfing and wine tasting, and he loves when he can do both on the same day.

Gonzalo’s new role furthers MullenLowe Group’s momentum as the most effective network dollar for dollar for the 11th year running in the Global Effies Index. In addition, Kristen Cavallo, one of the industry’s most successful and influential leaders, was recently named the network’s Global CEO.