Fri, 28 Sep 2018 10:46:00 GMT
This week, Park MGM, the new Las Vegas resort venture from MGM Resorts and Sydell Group, has premiered Las Vegas Love Stories; a collection of feature films made in partnership with creative agency, Virtue, Academy Award winner Michel Gondry and critically acclaimed director, Olivier Gondry.
Each of the six films follows a different couple over the course of the same night, as roller coasters, kaleidoscopes and bumper cars fulfil fated fantasies otherwise unseen on The Strip.
Despite a running time of just 8.2 seconds each, the films will follow the same lifecycle as a traditional theatrical release - starting with billboards on Sunset Blvd, a full-length trailer and an IMDB hub.
Why 8.2 seconds?
While Las Vegas Love Stories depicts whimsical and surreal romance, the concept is rooted in the recent finding that due to our lifestyles of digital excess, the human attention span has hit an all-time low of 8-seconds, the very same amount of time that scientists say it takes to fall in love - 8.2 seconds.
Park MGM and Virtue worked with iconic directors Michel and Olivier Gondry to put their signature storytelling style of playful surrealism to the test of time. Swapping Las Vegas’ for reputation for overindulgence for subtlety and romance, the movies were shot entirely in and around Park MGM resort in Las Vegas.
These micro movies have been treated as cinematic masterpieces, giving people a reason to believe in a new kind of Las Vegas.
Patrick Miller, President and Chief Operating Officer, Park MGM: "Within a city built around creating dreams and experiences worthy of aspiring to, we wanted Park MGM's introduction to the world to be thoughtful, imaginative, a bit whimsical and to spark conversation. The Gondry Brothers' ability to accomplish all of that within 8.2 seconds is both gorgeous and mind-boggling."
Cameron Farrelly, Chief Creative Officer, Virtue: “Park MGM is a place where creativity and culture collide on The Strip, and Las Vegas Love Stories speaks to those looking for meaningful connections.In a world where what is seen is instantly forgotten, but what is felt lives forever, falling in love is life's greatest gamble. When it comes to making movies, 8.2 seconds can feel like a lifetime, especially in the hands of two of the most romantic directors of all time.”
Michel Gondry, Director: “We decided on a story that would encompass all the films. Then we treated each segment like its own film, sometimes forgetting about the ensemble.”
Olivier Gondry, Director: “I like to work touch by touch, making things better each time we add something new. This time, it would be Michel’s touch then my touch, then Michel’s, then mine and so on.”view more - Creative
Genres: Visual VFX, People, Storytelling
Categories: Hotels, TravelVirtue UK, Fri, 28 Sep 2018 10:46:00 GMT