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GolinHarris to Lead Carlsberg Singapore 2014


Agency appointed for brand's marketing and communications

GolinHarris to Lead Carlsberg Singapore 2014

Carlsberg Singapore has retained global communications agency GolinHarris to lead its corporate and internal communications and continued brand marketing efforts in 2014. These services will encompass the well-loved brands Carlsberg, Carlsberg Special Brew, Kronenbourg and Somersby. The 12-month retainer which is effective immediately will also include a digital component for the Carlsberg brand.

Since its establishment over 30 years ago, Carlsberg Singapore has grown into a dynamic brand which boasts an ever-expanding portfolio of alcoholic beverages to complement all lifestyles. Here, it is acknowledged as the Number One imported premium beer in Singapore and Number Two in the total Singapore market.

 Announcing the partnership, Bernard Yeo, Head of Marketing, Carlsberg Singapore, said, “GolinHarris impressed us during our partnership in 2013. Their credentials are extremely strong and we are excited to continue working with them as they champion our valued brands.”

“We are delighted to renew our partnership with Carlsberg Singapore as we aim to elevate their globally recognised brands to new heights this year. While I am excited that we are adding our digital expertise of the Carlsberg brand to the fray this year, it is also an opportunity to showcase the strength of our integrated communications capabilities and unique g4 agency model, which will certainly add value for our client,” said Meiling Wee, Executive Director, Consumer Marketing Practice for GolinHarris.

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