Leading golf app, Hole19 has appointed AMV BBDO to create a distinctive brand platform and creative content campaign to grow their brand globally.
Hole19 is a mobile app for golfers of all skill levels that want to improve their performance and connect to a worldwide golf community. They provide accurate GPS yardages, handicap and shot tracking, along with live leaderboards and scoring, helping golfers play better golf.
Upcoming work will include campaigns to launch the brand for the start of the golf season which begins in April 2022 in the UK and the US.
Ben Hacker, head of marketing at Hole19, says: “Hole19 has established itself as one of the leading golf apps with 100% YoY growth in 2020 with over nine million rounds being played in the app. Golf marketing, however, can become stale and repetitive. At Hole19 we want to attract new golfers into the game as well as inspire existing golfers to play more and better golf. That is why we believe AMV BBDO is the right partner to help us stand out and grow our global community of golfers.”
Richard Moloney, managing partner at AMV BBDO, says: “Hole19 are highly ambitious and highly creative. We’re thrilled to partner with them to bring some new thinking and fresh ideas to this fast-growing category.”