The brief for Gillette's 'The Honest Player' film was to create a track that was stirring and inspiring, but never sentimental - in the directors' words, "so powerful that our viewers could close their eyes, and still be moved by what they hear". The film features the inspirational speech by Jim Telfer during the Lions' tour of South Africa in 1997. GOLDSTEIN's objective for the piece was not only to propel the narrative forward elegantly, but to instantly transport the viewer into the Directors' visual and emotional world, whilst also reflecting the dignity and passion in George North’s journey.
Through the style, production, and structure of the track, GOLDSTEIN aimed to capture the feeling of being a true Lion. Beginning with a precise and considered piano, from which powerful and emotive strings swell, the track builds in intensity, echoing the emotion of the epic cinematic journey. Working in perfect synchronicity with the VO, the musical score plays a pivotal role in how the viewers take in the film. The music was combined with a precise dose of real world sounds that give the spot it's raw grittiness. For example, we hear the grainy sound of the archival footage, George as he trains hard in the gym, and his trainers hitting the ground. The importance of the music in highlighting, carrying and juxtaposing these sounds was highlighted in the brief - as such GOLDSTEIN tailored their track precisely with this in mind.
Matt Thomas, Gillette and Venus brand manager, said: “The moments of self-reflection men have in front of the mirror each morning help give perspective on how to keep better themselves every day. The partnership with the British & Irish Lions is something we’re very proud of and we feel “The Honest Player” film helps bring these moments to life in a rugby context.”