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Goldstein Scores the Drama of Disappearing for Setapp

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Droga5 ponder the consequences of forgetting small tasks and how Setapp can lend a hand

Goldstein Scores the Drama of Disappearing for Setapp

With more people than ever working from home in 2020, it’s safe to say we’ve had to put up with a few extra distractions in the workplace in recent months. Whether its pets, children, neighbours or even the postman, little interruptions have become a part of our working lives. But in a new global campaign for Mac subscription service Setapp, ad agency Droga5 ponder the consequences of forgetting to finish small tasks – with hilarious results.

On ‘Disappearance’, director Jeff Low follows an aggrieved wife whose husband goes missing after a magician becomes distracted by his phone during a magic show. In a dramatic montage, Mrs. Farrow searches high and low for her missing partner before eventually succumbing to her torment, throwing her arms in the air and falling to her knees during a torrential rainstorm.

Goldstein provided the score for the comedy short to amplify the drama of the scenario. With a rousing string section providing a sense of cinematic grandeur, the music reaches a crescendo before coming to a jarring halt as a Setapp rep offers viewers a simple solution for such troubles. Problem solved!


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Agency: Droga5

Production Company: Biscuit Filmworks

Director: Jeff Low

Editor: Work

Post Production: Electric Theatre Collective

Sound Design: 750 MPH

Music: Goldstein

Genres: Comedy, People, Dialogue

Goldstein, Fri, 28 Aug 2020 14:18:27 GMT