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Goldstein Provides Eccentric Score for Taylors’ Time-Hopping Coffee Bags Ad

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The new campaign from Lucky Generals asks 'Why didn't we think of them before?'

Goldstein Provides Eccentric Score for Taylors’ Time-Hopping Coffee Bags Ad

Coffee bags? Apparently so! Taylors are behind the new innovation that has everyone asking “why didn’t they think of them before?”

The answer is revealed in a fantastical, time-hopping montage created by Lucky Generals, where characters from across the ages find their plans to put coffee into bags thwarted by the elements, human error and various other pitfalls.

Goldstein's eccentric score matches the comedic narrative directed by Smuggler’s Randy Krallman, with the instrumentation transforming as the story behind the “coffee bag” traverses through history. An oboe underscores a Brit’s train journey in 1901, while a sitar takes the lead during the 1970s as a spaced-out hippy shares his idea with a coat stand. And the score grows in intensity from a gentle pizzicato in 1890s Brazil towards a frenzied crescendo at a busy 1990s office space at the climax.

We’ll probably all need a brew after that!

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Advertiser: Taylors of Harrogate

Post Production / VFX

2D Artists: Flavio Kawamoto, Tomer Epsthein

2D Lead: Paul Wilmot

Colourist: Jason Wallis

DMP: Dave Gibbons

Post Production Company: Electric Theatre Collective

Producer: Jon Purton


Sound Company: Wave Studios

Sound Engineer: Parv Thind

Creative Agency

Creative Agency: Lucky Generals

Media Agency

Media Agency: Goodstuff

Production Company

Director: Randy Krallman

Producer: Gustav Geldenhuys

Production Company: Smuggler


Music Production: Goldstein


Edit Company: Marshall Street Editors

Editor: Tim Thornton-Allan

Genres: Music & Sound Design, Comedy, People, Scenic, Storytelling, Dialogue

Categories: Soft Drinks, Hot Beverages

Goldstein, Tue, 13 Aug 2019 15:39:56 GMT