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Goldstein Makes Life Sound a Little Softer in Cute Spot for Lotus Baby

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Goldstein Music teams with director Joshua Neale and Publicis Poke for this charming ad

Goldstein Makes Life Sound a Little Softer in Cute Spot for Lotus Baby

Raising kids can be a handful, but the latest spot from Lotus Baby reminds us that babies can be bundles of joy as well as little troublemakers. Directed by Joshua Neale for Publicis Poke, this light-hearted clip follows a young father in his futile attempts to put a newborn to bed. Of course, it’s never as easy as it seems.

To accompany the gentle struggle between man and miniature-force-of-nature, Goldstein Music produced an acoustic re-record of Verdi’s ‘Anvil Chorus’ - a rousing, operatic piece known for its uplifting refrain, usually backed by a cacophony of chiming metal.

Goldstein reinvented the classical number as a delicate guitar composition, with soft strums and folky melodies redefining the chaos of childcare as something much more playful and cheery. It’s a fitting match for Lotus Baby’s mantra: “make life a little softer”.

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Genres: Music & Sound Design, Comedy

Categories: Diapers, Beauty & Health

Goldstein, Thu, 08 Jul 2021 15:31:00 GMT