Wed, 19 Jan 2022 17:06:47 GMT
In BBH’s latest campaign for Samsung, directed by Matthijs Van Heijningen for MJZ, a woman goes window-shopping ahead of her latest gaming adventure. After browsing outdated wares at a sun-soaked bazaar she is led down into a murky underworld housed by weapons dealers and extra-terrestrial bar patrons — and here, the slightest wrong move can cause trouble.
Goldstein composed the score for this striking and imaginative visual work, amplifying the grand sense of scale and spectacle by dynamically transitioning between two distinct genres of otherworldly electronic music.
Playful melodies full of whirrs and bleeps partner the brightly-lit opening sequence, before the protagonist is engulfed by sinister beats and pulsing sub-bass as she descends into the club-like depths. A crescendo then builds as the tension reaches breaking point — before a deafening refrain seals her fate.view more - Creative
DIRECTOR: Matthijs Van Heijningen
PRODUCTION COMPANY: MJZ
EDIT: Work Editorial
POST: The Mill
COLOUR: Moving Picture Company
MUSIC COMPOSITION: Goldstein
Genres: Music & Sound DesignGoldstein, Wed, 19 Jan 2022 17:06:47 GMT