This year, Marks & Spencers travelled the country to ask the United Kingdom what their M&S Christmas favourite is.

In a first for M&S, the campaign sees M&S Food brought to life in a new and original way- through customers and colleagues own words. Marking the first time M&S has launched an unscripted ad, the Christmas food TV campaign puts colleagues and customers at the centre. M&S travelled the length and breadth of the UK to find real people to star in the campaign and talk about their M&S food favourites and why they make Christmas extra special. The ads encourage the nation to join the conversation and share their Christmas food favourites using the hashtag #MyMarksFave. In total, the ad series features over 60 customers and colleagues.

The film, created by Grey London and directed by Charlie Stebbings of Rogue and Neil Gorringe of Moxie, is accompanied by a festive re-imagination of Ed Sheeran’s ‘Shape Of You’ from GOLDSTEIN Music.