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GOLDSTEIN Composes Festive Re-Imagining of Ed Sheeran’s Shape of You for M&S

Creative 194 Add to collection

Campaign was created by Grey London with direction from Rogue's Charlie Stebbings and Moxie's Neil Gorringe

GOLDSTEIN Composes Festive Re-Imagining of Ed Sheeran’s Shape of You for M&S

This year, Marks & Spencers travelled the country to ask the United Kingdom what their M&S Christmas favourite is.

In a first for M&S, the campaign sees M&S Food brought to life in a new and original way- through customers and colleagues own words. Marking the first time M&S has launched an unscripted ad, the Christmas food TV campaign puts colleagues and customers at the centre. M&S travelled the length and breadth of the UK to find real people to star in the campaign and talk about their M&S food favourites and why they make Christmas extra special. The ads encourage the nation to join the conversation and share their Christmas food favourites using the hashtag #MyMarksFave. In total, the ad series features over 60 customers and colleagues.

The film, created by Grey London and directed by Charlie Stebbings of Rogue and Neil Gorringe of Moxie, is accompanied by a festive re-imagination of Ed Sheeran’s ‘Shape Of You’ from GOLDSTEIN Music. 

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Music Company: GOLDSTEIN


Edit Company: TenThree & Marshall Street Editors

Editor: Quin Williams, Liam Bachler, John Mayes

Post Production / VFX

Post Production Company: MPC

Producer: Ryan Hancocks

VFX Supervisor: Marcus Moffatt

Colourist: George K

Production Company

Production Company: Rogue (Food), Moxie (People)

Director: Charlie Stebbings, Neil Gorringe

DOP: Charlie Stebbings, Tim Sidell

Executive Producer: Barney Richard, Dawn Laren

Producer: Dominic Seymour, Doochy Moult


Sound Company: Wave

Sound Engineer: Jack Sedgwick

Media Agency

Media Agency: Mindshare

Creative Agency

Creative Agency: Grey London

Chief Creative Officer: Vicki Maguire

Producer: Danny Wallace

Group Creative Director: Sue Higgs

Senior Creative: Gregor Findlay & Kevin Colquhoun

Senior Producer: Debbie Impett

Assistant Producer: Tom Moxham

Chief Strategy Officer: Matt Tanter

Planning Director: Sarah Oberman

Group Business Director: Katie Jackson

Business Director: Kate Ilott

Account Director: Sophie Lake

Account Management: Anil Manji

Genres: Music performance, Music & Sound Design, People, Tabletop, Scenic, Dialogue

Categories: Supermarkets, Retail and Restaurants

Goldstein, Mon, 03 Dec 2018 10:58:08 GMT