Electronic music acts Skrillex and Boys Noize recently approached London based animation studio Golden Wolf to create a bespoke music video for their collaborative, experimental music project ‘Dog Blood’. The highly anticipated video marks the first official release from the group's second EP 'Middle Finger PT 2'. The Golden Wolf team instinctively took this project as an opportunity to create something new and extra special, a fresh and exciting approach to animation in music videos in collaboration with their sister studio, ilovedust.
“This seemed like the perfect project to team up together and create something a little different. A little grimy. A little bit like being bitten by a dog from outer space. Golden Wolf Vs Dogblood appeared like ‘one hell of a collaboration’ for our first project of 2014,” said ilovedust.
The project was handled like a short film, creating a visually rich and stylised world where multiple narratives could be intertwined together. The teams at Golden Wolf and Ilovedust devoted their time to establish a unique style taking inspiration from a wide range of sources from The Cold War, Space Race to the Occult. Golden Wolf‘s attention to detail in the video is striking, especially taking into account that they only used gray scale. Overlapping images flash throughout the high octane visual, bouncing back and forth between elaborate visions of the cockpit, sketchy government photos and documents, and a whirlwind of destruction in and out of the flying craft.
The project took over 3 months to produce, created entirely in house at Golden Wolf's studio in Shoreditch. The whole team took this project as an opportunity to pool their resources and departments into one venture. Combining a gritty, retro, graphic style with the latest 3D and 2D animation techniques, the film blends an intricate narrative into a retro-future style, a look and feel unique to the studio.
“It's a piece we are immensely proud of and was so special to us to work on, not only as we are massive fans of the artists but more because we saw this an opportunity to create something unique and special. We called on our sister company ilovedust to help us define a style based on Dog Blood's already well-established aesthetic that we could take into motion. We feel the style we've established is something that's new and unique to us,” said Golden Wolf.
Artist: Dog Blood
Label: OWSLA / Boys Noize Records / Atlantic Records
Title: ‘Chella Ride’
EP: ‘Middle Finger Pt 2’
Commissioner: Tim Smith
Manager: Blood Company
Directed and Produced: Golden Wolf
Creative director: Ingi Erlingsson
Art directors: Ewen Stenhouse
Producer: Ant Baena
Layouts / Storyboards: Jonathan Djob Nkondo
Design: Ewen Stenhouse, Max Englehart, Stefan Falconer, Marie Ecarlat, Max Englehart, Emmanuel Lantam
2D Animation: Tim Whiting, Stefan Falconer, Max Englehart, Eliza Cioca, Phillip Engström
3D Animation: Henry Purrington, Tom Purrington, Alex Fernandez, Benjamin Tron, David Calvet
Compositing: Alex Fernandez, Stefan Falconer, Max Englehart
Creative director: Mark Graham
Design leads: Oliver Munden, Ben Beach
Additional Art direction provided by Primary
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