Tue, 08 Apr 2014 13:55:02 GMT
Golden Wolf blends stylish animation and evocative live action in this seamless spot for Durex.
In the animated world, the characters are colourless and missing a spark. When they touch, the animation begins to unravel revealing their true skin as they experience the closeness you can get with Durex Real Feel condoms.
Golden Wolf rotoscoped out the live action and digitally hand-painted each frame creating a flickering stop-motion style of animation. Skin on skin contact exposes the actors bodies and sparks fly as the animation fades away. The subtle texture of the animation gives the sequence a more tactile, touchable feel. Details of the room and the characters are left out to intensify the perception that the characters are not experiencing the complete sensation of Durex Real Feel.
The campaign was written by Havas creatives Sarah Khan-Varda & Christofer Weider and Alasdair Graham was the creative director.
TV Producer Cara Geraghty has said “The guys were highly collaborative throughout the process, showing meticulous attention to detail, and working indefatigably, up to the wire, to meet what was always going to be a very tight deadline. Both Partizan & Golden Wolf were a real pleasure to work with.”
AGENCY: Havas Worldwide
CREATIVE DIRECTOR: Alasdair Graham
CREATIVE: Sarah Khan-Varda
CREATIVE: Ian Gallais
ACCOUNT DIRECTOR: Chris McIsaac
ACCOUNT EXECUTIVE: Alice Martin
AGENCY PRODUCER: Cara Geraghty, Fiona Plumstead
DIRECTOR: Golden Wolf
PRODUCER: Alex Halley
PRODUCTION MANAGER: Leo Green
PRODUCTION ASSISTANT: Rio Cahill
LOCATION MANAGER: Louis Robinson
DIRECTOR OF PHOTOGRAPHY: Tony Miller
ART DIRECTOR: Guy Thompson
STYLIST: Georgia Shelton
GIRL: Simona Simkova
GUY: Robert Chadim
Genres: People, Visual VFX, In-camera effects, Animation
Categories: Pharmacy, Contraception and LubricationPartizan London, Tue, 08 Apr 2014 13:55:02 GMT