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Golden Wolf Transforms Lovers in Unravelling Durex Spot

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Partizan produce ad by Havas WW London that blends animation with live action

Golden Wolf Transforms Lovers in Unravelling Durex Spot

Golden Wolf blends stylish animation and evocative live action in this seamless spot for Durex. 

In the animated world, the characters are colourless and missing a spark. When they touch, the animation begins to unravel revealing their true skin as they experience the closeness you can get with Durex Real Feel condoms. 

Golden Wolf rotoscoped out the live action and digitally hand-painted each frame creating a flickering stop-motion style of animation. Skin on skin contact exposes the actors bodies and sparks fly as the animation fades away. The subtle texture of the animation gives the sequence a more tactile, touchable feel. Details of the room and the characters are left out to intensify the perception that the characters are not experiencing the complete sensation of Durex Real Feel. 

The campaign was written by Havas creatives Sarah Khan-Varda & Christofer Weider and Alasdair Graham was the creative director.

TV Producer Cara Geraghty has said “The guys were highly collaborative throughout the process, showing meticulous attention to detail, and working indefatigably, up to the wire, to meet what was always going to be a very tight deadline. Both Partizan & Golden Wolf were a real pleasure to work with.”


Credits


AGENCY: Havas Worldwide

CREATIVE DIRECTOR: Alasdair Graham

CREATIVE: Sarah Khan-Varda

CREATIVE: Ian Gallais

ACCOUNT DIRECTOR: Chris McIsaac

ACCOUNT EXECUTIVE: Alice Martin

AGENCY PRODUCER: Cara Geraghty, Fiona Plumstead

PRODUCTION: Partizan

DIRECTOR: Golden Wolf

PRODUCER: Alex Halley

PRODUCTION MANAGER: Leo Green

PRODUCTION ASSISTANT: Rio Cahill

LOCATION MANAGER: Louis Robinson

DIRECTOR OF PHOTOGRAPHY: Tony Miller

ART DIRECTOR: Guy Thompson

STYLIST: Georgia Shelton


GIRL: Simona Simkova

GUY: Robert Chadim


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Genres: Animation, In-camera effects, Visual VFX, People

Categories: Pharmacy, Contraception and Lubrication

Partizan London, Tue, 08 Apr 2014 13:55:02 GMT