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Golden Wolf Takes a Psychedelic Saunter to the Wawa Hoagiefest

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The Richards Group & Blacklist take us on a trippy journey for the upcoming festival

Golden Wolf Takes a Psychedelic Saunter to the Wawa Hoagiefest

In collaboration with convenience store giant Wawa, Blacklist's Golden Wolf created two spots celebrating Wawa's Hoagiefest Summer of Love. ‘Crank’ and ‘Summer’ weave a psychedelic summer festival vibe anchored by the Hoagieman, a multitalented and mustachioed purveyor of subs.

The soundtrack by Steve Sherlock, a founding member of pop punk legends Nerfherder, gives each piece an added dose of sunshine. The tracks are the perfect accompaniment to Golden Wolf’s exuberant animation, which was done with a mix of traditional and 3D techniques. According to Golden Wolf Creative Director Ingi Erlingsson, traditional cel animation was the perfect fit for the brief, and the addition a 3D camera allowed for the lysergic perspective shifts and transitions that make the spots extra groovy.

 




Credits


Agency: The Richards Group

Producer: Chelle McDonald

Creative Director: Judy Wright


"Summer"

Art Director: Lauren Danford

Copywriter: Bennett Holloway


"Crank"

Art Director: Kristen Scialo

Copywriter: Tara Kirk


Production Company: Blacklist

Executive Producer: Andrew Linsk

Producer: Alexander Unick


Director: Golden Wolf

Creative Director: Ingi Erlingsson

Art Director: Ewen Stenhouse

Producer: Ant Baena

Design: Ewen Stenhouse, Marie Ecarlat, Bali Engle, Phillip 'Biff' Smith

Animation Lead: Jonathan Harris

Animation: Ewen Stenhouse, Tim Whiting, Carlos De Faria, Sean Weston, Daniela Negrin, Iria Lopez, Blanca Martinez de Rituerto, Frankie Swan, Thomas Knowler, Hannah Lau-Walker, Olly Montagu

Compositing: Stefan Falconer, Pablo Lozano, Mattias Breitholtz, Ross McDowell

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Genres: Animation

Categories: Supermarkets, Retail and Restaurants

lbbonline.com, Mon, 07 Jul 2014 14:00:27 GMT