Spring is the perfect start in the Award Season. The Golden Award of Montreux is traditionally, since 1989, the first international advertising and multimedia Competition in Europe - starting the global season for ranking and awarding creative excellence.
For the winners, points are up for grabs in national and international ranking lists.
BBDO New York was the most successful agency 2013 with 6 gold medals. 3 for Mars/Snickers: “Coach”, “Horseless Headsmen” in TV and “You’re not you when you’re hungry” in Media, 2 for AT&T: “Daybreak” in Online Campaign and Media “The New Possible” and one gold medal for Save the children “Every beat matters” in Digital.
BETC won 5 gold medals this year. 2 medals in Television - Canal + “Fuel for Fans” and “The Light is Your Friend” Young Directors Awards; 2 medals in Digital - “Sleeping Art” Ibis and “Hybrid Graphic Novel” Peugeot; and one gold medal in Event – “Give Your Blood to a Specialist”.
AMV BBDO were also awarded with 5 gold medals: 2 gold medals for their client Guinness “Clock” in TV and Media “Round up your mates” and 2 gold for London Metropolitan Police in Radio; the fifth Gold went to Cancer Research in TV.
Montreux was always valued as a perfect environment for creativity. Many artists lived here such as Freddie Mercury, Strawinsky, Tchaikovsky, Charlie Chaplin, Hemingway, Nabokov, Tolstoi. They all came out to the region and enjoyed the inspiration.
The Golden Award jury 2013 consisted of 26 personalities from 15 countries, among them CEOs of advertising agencies, Creative Directors, Global Marketing and Communication Managers of international clients, Media Designers. They judged in the Categories TV/Cinema, Print, Poster, Direct Mail, Creative Use of Media, Radio, Interactive, Events.
For Winners and Info please visit www.goldenaward.com
In Montreux only the best are rewarded. There is no Silver, no Bronze. Nothing but gold. The shortlisted agencies receive a Finalist Award.
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BBDO, Havas, Publicis were the most rewarded Agency Networks.