Golden Drum Festival continues to support talented individuals on their journey to a successful career by passing on the knowledge and offering a platform where passionate young creatives under 30 years old can find inspiration, develop creative skills, gain industry insights and explore issues and ideas that will Re:Shape the industry’s future. The renewed Young Drummers Competition is introducing the latest changes.
For this year’s competition, the festival has again partnered with the Slovenian Tourist Board to challenge young creatives under 30 on the topic of Slovenia, the land of active holidays. For the first time, participants from all over the world can join the competition until 1st September 2021. The registration fee is only EUR 25 (VAT not included).
Challenge and Award
The competition aims to raise awareness of Slovenia as a green destination with natural beauties, which offers unique and active outdoor experiences. The participants should keep in mind that creative solutions will be primarily used on the Feel Slovenia social media channels targeting specific groups. Final works will be submitted as a short video or a series of short videos, which is another novelty.
The author of the best video or video series will be awarded EUR 1.000 prize and will be given a chance to present themselves and the winning video on the virtual stage during the festival’s program on 13 October 2021. The prize will be awarded at the live online Golden Drum Award Ceremony on 15th October 2021.
Leading the jury will be Suvi Lähde, executive creative director at SEK | Part of GREY from Finland. Suvi believes in creating things that matter – finding real human insights that connect people with brands and bring mutual value to businesses and people alike. During her years in creative industry, she has built and developed brands like Visit Finland, Finnair and Finnish Lapland, and created strategies, concepts and campaigns for brands such as Coca-Cola Company, Valio and Paulig, working both in the home and global markets.
“I am truly honoured to lead the Young Drummers Competition jury this year. We are living in a world where we’re daily bombarded by messages of disasters, crisis and problems with seemingly no solutions. But there is a way to craft a better future – creativity. It is said to become one of the most important skills of tomorrow.
The Young Drummers Competition has a long-standing tradition at Golden Drum. This year together with my distinguished fellow jury members, we are looking for creative solutions that unblock yesterday’s patterns of thinking and have a real impact beyond tomorrow’s short term business goals. That’s our way to offer a stepping-stone for the young professionals in the industry and to lead the way of future creativity.” – Suvi Lähde
Joining her in evaluating the videos will be: Aleksandr Dobrokotov, creative director, DADA Agency, social media activist, Russia, Ana Savšek, head of content digital marketing department, Slovenian Tourist Board, Slovenia, Sergio Spaccavento, chief creative officer and partner, Conversion E3, Italy and Barbara Zmrzlikar, head of research, development, innovation and EU projects department, Slovenian Tourist Board, Slovenia.