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Golden Crumpet Achieves Stardom Against All Odds in New Quirky Great Weston Foods Spot

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The 3D animated spot was created by BMF and tells the age-old story of dreaming for more in a new and funny way

Golden Crumpet Achieves Stardom Against All Odds in New Quirky Great Weston Foods Spot
George Weston Foods has kicked off a new campaign for its breakfast iconic brand Golden to further leverage Aussie's love for its gloriously spongy, holey crumpets.

In order to drive frequency of purchase for crumpets, BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and honey; despite its family being so set in its old ways. 


Says Marketing and Innovation Director, Graeme Cutler: "Increasing purchase frequency of Golden crumpets represents a serious growth opportunity, and will be brought to life through this not so serious, but joyous and highly engaging campaign. ”

Says Cam Blackley, ECD at BMF: “We just hope people can accept that in 2017 a Crumpet should be free to wear what it likes."

BMF worked with Revolver/Will O’Rourke and Psyop in order to create a mini animated crumpet world. Each character was modelled from a real Golden Crumpet using stop frame animation.

The multi-channel campaign includes TVC, Digital, Social and a Facebook App launching in the second campaign burst in September.

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Client

Advertiser: Golden

Brand Communications Manager: Justine Cotter (Head)

Brand Manager: Paolo Castello

Marketing Director: Graeme Cutler (Innovations)

Marketing Manager: Barry Clare, Jodie Dabelic

Post Production / VFX

Director: Psyop

Post Production Company: Psyop

Creative Agency

Agency Production: Tamara Kennon and Esta Lau

Creative Agency: BMF

Digital Strategy: Jacinda Fermanis (Content)

Executive Creative Director: Cam Blackley

Group Account Directors: Kura Tyerman

Managing Director: Stephen McArdle

Senior Account Manager: Lauren Barnes

Strategic Planner: Emily Field (Senior)

Digital Executive Producer: Laurence Pogue

Creatives: Dantie Van der Merwe and David Fraser (Leads)

Media Agency

Media Agency: Carat

Production Company

Director: Psyop

Production Company: Revolver / Will O’Rourke

Music

Sound Production: Rumble Studios

Offline

Edit Company: Psyop

Editor: Psyop

Categories: Food, Breakfast

BMF, Mon, 05 Jun 2017 08:50:39 GMT