Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Golden Circle Adds Some Sparkle to Their Juices with Bubbly New TV Spot

Creative 223 Add to collection

Cummins&Partners helps to shake up the range of juices on offer

Golden Circle Adds Some Sparkle to Their Juices with Bubbly New TV Spot

Iconic Australian juice brand Golden Circle is set to launch a new sparkling juice product with a large-scale campaign via Cummins&Partners.

Says Sean Cummins, Cummins&Partners: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”

Whilst Golden Circle is a household name, their new Sparkling range is shaking up the juice category with exciting product innovation. It comprises of a new range of sparkling juice flavours, lightly carbonated that come in a variety of formats.

Says Shalabh Atray, CMO, Kraft Heinz, Australia: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling. This new campaign from Cummins&Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”

The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty, followed by additional TV edits, sponsorship of Dancing with the Stars, online versions, digital display and out of home.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy, People, Musical

Categories: Soft Drinks, Fruit Juices

Cummins&Partners Sydney, Tue, 19 Mar 2019 10:43:41 GMT