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Creative in association withGear Seven
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Gold is Just a ‘Nice Rock’ to This Unimpressed Bitcoin Asset Manager

23/10/2019
Marketing & PR
Los Angeles, USA
66
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The ad for Greyscale Investments was creative-directed, written, and directed by Brennan Stasiewicz

On the heels of a successful campaign to #DropGold, the leading digital currency asset manager Grayscale Investments turns from rocks to riches in ‘Nice Rock’, their latest commercial out of bicoastal production company Honor Society. The cinematic short was creative-directed, written, and directed by Brennan Stasiewicz, director of TV Series (Four Hands Menu 2018), documentary shorts and narrative films, and is the second campaign in which he collaborated directly with the successful digital currency brand, shepherding the creative from concept to completion.

“Grayscale, a company operating in a relatively conservative industry, has been unafraid to question the status quo,” notes Brennan. “The fact that we had such success with the initial Drop Gold commercial is incredible, but what I’m most proud of is that Grayscale returned to us. I tried to deliver back to them the best films and campaign I could, and I’m damn proud of ‘Nice Rock’ and so is Grayscale.”


Taking ownership of the firestorm debate between the value of gold vs. Bitcoin or “digital gold” in the 21st century, Grayscale uses the spot to move beyond shaking the cage, detailing why digital currencies are the future of major investments.

Following the company’s advertising debut in May 2019, Grayscale saw $171.7 million in inflows in the third quarter of 2019 into the Grayscale Bitcoin Trust private placement -- the most quarterly inflows ever in the product’s six-year history.

Brennan has worked as a director in a variety of media including TV, documentary short film and narrative film. Brennan is credited with writing many of his filmmaking projects and defies easy categorization in his diverse slate of work. Brennan has also directed spots for such brands as Cadillac, Samsung, Google, Infiniti, Chevy, Chase Bank, Prudential, Southwest Airlines and Jim Beam.

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