Gold Front's Museum Of Voting Rebrands Democracy for Millennials

By 2019, millennials will surpass baby boomers to become America’s largest demographic. And yet they vote in historically low numbers. With the midterms fast approaching, the political future of our country may rest on whether millennials show up to the the polls on November 6th.

To encourage millennials to vote, Gold Front, a San Francisco-based creative studio, is launching the Museum of Voting, a playfully satirical campaign that “rebrands” voting for millennials—imagining it as a one-day-only, insanely Instagrammable pop-up experience.Inspired by pop-ups like the Museum of Ice Cream, Color Factory or the Happy Place, the Museum of Voting harnesses FOMO as a force for political change. With lines around the block, thousands of “I Voted” sticker selfies, and a wave of influencers and celebrities posting about it non-stop, how can millennials resist?

The campaign features a 2-minute video introduction to the Museum of Voting, as well asa website with an interactive map— so millennials can find the nearest Museum of Voting popup (aka a run-of-the-mill polling place) on November 6th.Gold Front is a San Francisco-based creative agency focused on brand design,advertising, and video production.

As a writer and creative director at Gold Front, Josh Lowman helps founders and business leaders chase their dreams, build companies with purpose and express the depth of their organizations through great creative work. Prior to Gold Front he worked at Wieden & Kennedy, Goodby, Silverstein & Partners, 72andSunny and R/GA.