Gold Bond's New Brand Campaign Tells Consumers to 'Champion Your Skin'
Skincare brand Gold Bond is re-introducing the world to its high-performance hand and body lotions with a bold, new campaign 'Champion Your Skin'.
Gold Bond, which is famous for its iconic medicated body powder for men, is seeking to revamp communications to reach a broader audience. 'Champion Your Skin' disrupts skincare’s many category conventions (passive, set in a bathroom, slowly rubbing on cream), with active, dynamic shots of skin in motion, showing that Gold Bond is high-performance skincare that can stand up to all the challenges life throws at you. "For skin that's as alive as you, don't settle for silver."
Part of a major media push by Gold Bond, 'Champion Your Skin' is the first work by Terri & Sandy since landing AOR duties for Gold Bond in January, and will include 30, 15 and 06-second broadcast spots, as well as online video, social, and digital ads.
