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Gold Bond's New Brand Campaign Tells Consumers to 'Champion Your Skin'

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Terri & Sandy launches first work for brand since winning agency of record duties in January

Gold Bond's New Brand Campaign Tells Consumers to 'Champion Your Skin'

Skincare brand Gold Bond is re-introducing the world to its high-performance hand and body lotions with a bold, new campaign 'Champion Your Skin'. 

Gold Bond, which is famous for its iconic medicated body powder for men, is seeking to revamp communications to reach a broader audience.  'Champion Your Skin' disrupts skincare’s many category conventions (passive, set in a bathroom, slowly rubbing on cream), with active, dynamic shots of skin in motion, showing that Gold Bond is high-performance skincare that can stand up to all the challenges life throws at you. "For skin that's as alive as you, don't settle for silver."

Part of a major media push by Gold Bond, 'Champion Your Skin' is the first work by Terri & Sandy since landing AOR duties for Gold Bond in January, and will include 30, 15 and 06-second broadcast spots, as well as online video, social, and digital ads.  

Gold Bond | Radiance Renewal from Terri & Sandy on Vimeo.

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Genres: People

Categories: Skin care, Beauty & Health

AJM, Wed, 09 Sep 2020 17:03:12 GMT