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Gold Beats Cold in Columbia Sportswear Spots from McKinney

Creative 314 Add to collection

Campaign directed by Ray Gordon reflects an entirely new take on the role that gold plays in the outdoors

Gold Beats Cold in Columbia Sportswear Spots from McKinney

Columbia Sportswear has unveiled Omni-Heat Infinity – the new gold standard in thermal-reflective warmth. This launch is the brand's biggest in years and the new insulation technology was inspired by innovations used by NASA. The campaign from McKinney includes five new spots: Fool’s Gold, Fancy and Frozen, World Champion Warmth, 1 Degree and Not-So-Haute-Couture. 

This campaign reflects an entirely new take on the role that gold plays in the outdoors. The spots were shot on location in the brand's 'backyard', Mt. Hood (the 11th tallest mountain in the lower 48). The spots capture the humorous yet tough personality of the Columbia Sportswear brand.

The “Fancy and Frozen” spot will air on The Late Late Show on CBS tonight as part of an integration with USA Curling Team, which Columbia is sponsoring. The final broadcast spot is World Champion Warmth which debuts on FOX during the NFL on 10/3.



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CREDITS

Client: Columbia Sportswear

Campaign Name: Omni-Heat Infinity

Client: Columbia Sportswear

Joe Boyle, EVP, Columbia Brand President
Tom Miller, VP Global Marketing Operations
Blaine Perrin, Senior Director, Global Marketing
Rebecca Houck, Senior Brand Marketing Lead
Annie Regnier, Design Director, Global Brand Design
Corey Gray, Brand Content Manager

Agency: McKinney

Chief Creative Officer: Jonathan Cude

Group Creative Director: Andy Pearson

Group Creative Director: Will Chambliss

Production Agency: CYLNDR

Director of Production: Sylvain Tron

Executive Producer: Holly Powers

Producer: Adam Oliver

Director of Business Affairs: Laura Gearino

Production Coordinator: Ben Bouxsein

Executive Producer: Kara O’Halloran

Digital Producer: Maggie Baker

Production Coordinator: Julia Brown

Production Company: FOOD CHAIN

Director: Ray Gordon

Executive Producer: Brad Goldthwaite

Editorial: CYLNDR

Editor: Jeff Sharpe

Editor: Chris Vennemeyer

Executive Producer: Holly Powers

Director of Production: Sylvain Tron

VFX: Straightface Studios

VFX Artist: Gavin Greenwalt

Senior Producer: Beckie Kelly

Color: MOM&POP

Colorist: Shane Reed

Executive Producer: Ali Reed

Sound Design: The Chicken

Audio Engineer: Joe Basile

Creative Directors Jennifer MacFarlane

Art Director: Jacq Quinton

Copywriter: Cooper Bowman

Director of Strategy: Anita Schillhorn

Group Client Director: Ryan Gardiner

Account Director: Claire Fallon

Account Manager: Meghan Moloney


Genres: Comedy

Categories: Clothing and Fashion, Sportswear

McKinney, Thu, 30 Sep 2021 13:55:03 GMT