senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Gold Beats Cold in Columbia Sportswear Spots from McKinney
30/09/2021
Group745
Advertising Agency
Durham, United States
914
Share
Campaign directed by Ray Gordon reflects an entirely new take on the role that gold plays in the outdoors
Group_3646

Columbia Sportswear has unveiled Omni-Heat Infinity – the new gold standard in thermal-reflective warmth. This launch is the brand's biggest in years and the new insulation technology was inspired by innovations used by NASA. The campaign from McKinney includes five new spots: Fool’s Gold, Fancy and Frozen, World Champion Warmth, 1 Degree and Not-So-Haute-Couture. 

This campaign reflects an entirely new take on the role that gold plays in the outdoors. The spots were shot on location in the brand's 'backyard', Mt. Hood (the 11th tallest mountain in the lower 48). The spots capture the humorous yet tough personality of the Columbia Sportswear brand.

The “Fancy and Frozen” spot will air on The Late Late Show on CBS tonight as part of an integration with USA Curling Team, which Columbia is sponsoring. The final broadcast spot is World Champion Warmth which debuts on FOX during the NFL on 10/3.



Credits
Work from McKinney
Group745
The Wait is Over
Popeyes
07/02/2024
352
0
Group745
A Stay For Any You
Choice Hotels
09/01/2024
22
0
Group745
Yummy Rummy Bevy
Sunshine Punch
23/08/2023
19
0
ALL THEIR WORK