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Godzilla Stars in Glorious Snickers Ad



BBDO New York bring back old-school Japanese monster

Godzilla Stars in Glorious Snickers Ad

During ABC’s broadcast of The Academy Awards, Snickers will unveil the latest commercial in its successful and ongoing “You’re Not You When You’re Hungry” campaign.

The campaign, which has featured the likes of Betty White, Robin Williams, Aretha Franklin, Joe Pesci and more, appropriately brings a movie touch to this latest commercial execution, featuring Godzilla in a way viewers have never seen the character before.



Agency: BBDO New York

Client: Mars/Snickers

Title: “Godzilla”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

CD/Copywriter: Alex Taylor

CD/Art Director: Jason Stefanik


Group Executive Producer: Amy Wertheimer

Executive Music Producer: Loren Parkins


Production Company: Smith and Jones

Director: Ulf Johansson

Director of Photography: Andrejz Sekula


Music House: South/AKM


Edit House: Mackenzie Cutler

Editor: Ian Mackenzie


Visual Effects House: MPC NY

VFX Producer: Camila De Biaggi

VFX Supervisor: Alex Lovejoy


Mix: Heard City

Mixer: Keith Raynaud


Telecine: Company 3

Colorist: Tim Masick

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Genres: Comedy, Visual VFX

Categories: Confectionery , Food

BBDO New York, Fri, 28 Feb 2014 16:01:20 GMT