During ABC’s broadcast of The Academy Awards, Snickers will unveil the latest commercial in its successful and ongoing “You’re Not You When You’re Hungry” campaign.
The campaign, which has featured the likes of Betty White, Robin Williams, Aretha Franklin, Joe Pesci and more, appropriately brings a movie touch to this latest commercial execution, featuring Godzilla in a way viewers have never seen the character before.
Credits
Agency: BBDO New York
Client: Mars/Snickers
Title: “Godzilla”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
CD/Copywriter: Alex Taylor
CD/Art Director: Jason Stefanik
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Loren Parkins
Production Company: Smith and Jones
Director: Ulf Johansson
Director of Photography: Andrejz Sekula
Music House: South/AKM
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Visual Effects House: MPC NY
VFX Producer: Camila De Biaggi
VFX Supervisor: Alex Lovejoy
Mix: Heard City
Mixer: Keith Raynaud
Telecine: Company 3
Colorist: Tim Masick