Godzilla Bites Off More Than He Can Chew In This FIAT Ad

MPC Creative was enlisted by The Richards Group to direct and produce the all-new FIAT campaign, featuring the King of the Monsters: Godzilla. The spot utilizes the unique film asset of the CG Godzilla crafted by MPC Film for the epic action adventure motion picture from Warner Bros. Pictures and Legendary Pictures, hitting the theaters May 16. 

In-house directors Dan Marsh and Jake Montgomery captured an abundance of the action in-camera to integrate seamlessly. Harnessing the full power of MPC’s core strengths: top in-house talent, integrated solutions and cutting-edge technologies all in one, this epic spot challenges consumers to re-evaluate their notion of FIAT as a producer of exclusively compact cars.

Credits

AGENCY: The Richards Group

Creative Group Head/Writer: David Canright

Creative Group Head/Art Director:  Lynda Hodge

Brand Principal:  Dave Allen

Brand Managers:  Christy Diesel,  Meghan England,  Chris Siminski

Producer: Jenny Wolk 

PRODUCTION COMPANY: MPC Creative

Managing Director: Andrew Bell

Executive Producer: Asher Edwards

Directors: Dan Marsh, Jake Montgomery

Live Action Producer: Zak Thornborough

VFX: MPC LA 

Senior Producer: Juliet Tierney

VFX Supervisors: Andy Boyd, Jake Montgomery

GRADE: MPC LA

Colorist: Mark Gethin 

EDITORIAL: Cut + Run

Editor: Stacy LeVan 

Edit Assistant: Christopher Kasper