Godiva Chocolatier, the leading premium Belgian chocolate company, today announced that it has chosen two new partner agencies to elevate its iconic brand, redefining the consumer experience from purchase to consumption. McCann and Hill+Knowlton Strategies have been selected for their omni-channel capabilities, global reach, and strategic insights.
“Today, consumers expect more from the brands they choose,” said Annie Young-Scrivner, Chief Executive Officer. “They want to know that the brand understands and respects their values and beliefs. McCann and Hill+Knowlton Strategies will be terrific partners that will enable us to connect more meaningfully with our consumers and amplify our growth in super premium chocolate as we expand into other categories.”
Shifting consumer behaviours and the movement towards creating more immersive experiences has forever changed the way brands market to win the hearts and minds of customers. Today’s news reflects this change at GODIVA and signals an important step in the company’s strategy to be seen as a lifestyle brand by leveraging their culinary expertise to expand beyond chocolates.
“Godiva has nearly a century of powerful stories to share with the world, and countless opportunities to create wonderful moments with our signature Belgian chocolate,” said Betsabeh Solente, Chief Marketing & Innovation Officer. “We have undertaken a comprehensive search to identify the ideal agencies to help us tell these stories and evolve our business. I could not be happier with our selection.”
Godiva ’s partnerships with these two dynamic and influential agencies will help the company to achieve Young-Scrivner’s vision of attracting and engaging multi-generational consumers in ways that are relevant to their individualism and lifestyles.
“We are over the moon to be appointed Godiva ’s global brand agency,” said Alex Lubar, the CEO of McCann London. “The brand has big ambitions and we feel very fortunate to have been chosen to help bring those ambitions to life.”
“We live in an age defined by great stories and Godiva ’s represents an infinite number of bespoke moments from generations of chocolate lovers,” said Alexander Jutkowitz, U.S. CEO of Hill+Knowlton Strategies. “We look forward to our collaboration together to tell the stories of wonder, wisdom and delight embodied by the iconic Godiva brand.”