Gocompare.com is to introduce audiences to one of LlandofsavingmoneyandgettingtherightdealgogoGoCompare’s more enigmatic characters in its new TV ad, created by Fold7.
Having arrived in the town and been shown the sights, including the Energy Price Falls and the Car Insurance Lesses, people will now get a more detailed look at the inhabitants of LlandofsavingmoneyandgettingtherightdealgogoGoCompare, whose job it is to help consumers find the right product for their needs.
Glynn, aka ‘The House Whisperer’, is a local man who has a very special bond with houses and their contents, and has the ability to help people find just the right insurance cover for their homes.
The 40-second TV and online spot launches on Sunday, April 6th across TV and VOD channels.
Kevin Hughes, chief marketing officer at Gocompare.com, said: “We’re delighted with this latest addition to the campaign, which has evolved to introduce new characters that live within the town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare, and places the brand right at the centre, demonstrating the many different comparison services we offer.”
Ryan Newey, executive creative director, Fold7, said: “After introducing the town of LlandofsavingmoneyandgettingtherightdealgogoGoCompare, we now meet one of the legendary locals. The House Whisperer - a man who is said to have been raised by houses and is particularly adept at helping people find the right home insurance cover.”
Creative Director ECD – Ryan Newey / CD – Dom Martin
Art Director Gate Lambert / Dan Fryer
Copywriter Gate Lambert / Dan Fryer
Account Director Jolene Williams
Agency Producer Georgia Dickinson
Director/ Production Co Mat Kirkby @ RSA
Producer Garfield Kempton
Editor Art Jones @ Work
Post Production Filament
Sound Design Grand Central
DoP Will Bex
Media planning/buying Carat
Categories: Banking, Financelbbonline.com, Fri, 04 Apr 2014 15:35:21 GMT