GoCompare Recreates Real Insurance Claims in TV Spot

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Droga5 worked on the campaign following on from the previous 'Tree'
GoCompare Recreates Real Insurance Claims in TV Spot
Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched its latest work devised by creative agency Droga5 London. 

Entitled ‘Deer’, it will include 30” and 10” TV spots, as well as OOH and DOOH executions. The TV ads will launch on Saturday 4th January, while the OOH elements, comprising a variety of high-impact locations including motion sites at Waterloo and Euston, launched on New Year’s Day.

The previous ad, ‘Tree’, saw brand character Gio Compario recreating a car accident based on a real insurance claim. This new ad shows Gio driving along an empty road only to be confronted by a deer, having to swerve, and damaging the car in the process.

“What you are about to see is based on a true insurance claim,” says the narrator, played by Wynne Evans, who has played Gio Compario since 2009.

As in ‘Tree’, Gio emphasises how important it is to have the right insurance policy for when the unexpected happens. The TV ad is complemented by GoCompare’s new look in OOH, with executions featuring a deer. 


In the reconstruction, and the event that inspired it, no animal nor person sustained any injuries. The only thing damaged was the car. 

Marsha Riley, vice president of brand preference at GoCompare, said: “We work hard to help people get a fair deal on insurance that really meets their needs so that they know they will be taken care of should they ever need to make a claim. Our latest ad demonstrates our belief that you need the right cover, not just the cheapest. Car accidents are no joke, but they are an unfortunate reality, and having the right policy can make the financial consequences a lot less painful.” 

David Kolbusz, chief creative officer at Droga5 London, added: “With ‘Deer’, we add to the original message that you never know what form the unexpected might take, and have Gio share the limelight with a cute deer. As before, we base our advert on a true story, and use this to warn viewers of potential motoring hazards. In OOH we refresh the playful design to feature our new protagonist and hope to brighten up a dreary OOH January-February environment.”


Media planning and buying was handled by Hearts & Science.
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Creative

Chief Creative Officer: David Kolbusz

Creative Directors: Ed Redgrave, Dave Wigglesworth

Creatives: Ash Hamilton, Sara Sutherland

Agency Producer: Peter Montgomery

Production

Production Assistant: Manon Rees

Director of Art Production: Monika Andexlinger

Studio Director: Tim Larke

Head of Art: Yassa Khan

Designer: Oliver East

Group Account Director: Jen Knox

Account Manager: Olivia Adamson

Strategy: Dylan Williams & Tim Whirledge

Artworker: John Beechey

Director/Production Co: Jeff Low, Biscuit Filmworks UK

MD: Rupert Reynolds-Maclean

Producer: Kwok Yau

DoP: Simon Duggan

Production Designer: Maruxa Alvar

Editing

Editing Company (Offline): Work Post

Editor: Annie Perri

Online Post Production: The Mill

CD/Shoot Supervisor: Barnes Barnsley

2D Lead Artist: Brad Wood

Telecine: James Bamford

Sound

Sound Production: 750MPH

Sound Designer: Sam Ashwell

Genres: Storytelling

Categories: Insurance, Finance

Droga5 London, 4 months ago