Goafest 2024 Relocates to Mumbai with New and Dynamic Lineup

Goafest, India's premier advertising and marketing festival, is set to return for its 17th edition this year with a fresh location and exciting new line-up. Traditionally held in Goa, this year, the festival will take place for one year only at Mumbai’s Westin Powai from May 29th to May 31st, 2024.

Under the theme "The Age of Adaptability," the festival aims to address the rapid changes in the advertising and marketing sectors. The event will feature an impressive lineup of over 50 industry-leading speakers, more than 20 sessions, and 15 masterclasses. Esteemed figures such as Harit Nagpal, CEO of Tata Play, and Sanjiv Mehta, executive chairman of L Catterton India, are slated to deliver keynote addresses, promising to inspire and enlighten our audience.

Mohit Joshi, CEO of Havas Media Network India and Goafest co-chair, underscored the significance of this year's theme. “The pandemic taught us the importance of adaptability. Our behaviour and the industry itself had to transform overnight, not just in one country, but globally,” said Mohit.

The festival will also see the ABBYs, South Asia’s preeminent awards for Creativity, Media and Communication, join forces with The One Show, the world's most prestigious award program in advertising, design and digital marketing. This thrilling partnership will not only elevate the status of our awards but also bring a new level of excitement and anticipation to the event, setting a new gold standard in recognising and rewarding the region’s best creativity.

Adding to the excitement, Goafest 2024 will host "Advertising Rocks," a talent showcase designed to discover and nurture new talent in the industry. The festival will also feature performances by renowned artists Sukhwinder Singh and Harshdeep Kaur alongside various night-time events and parties, blending professional enrichment with entertainment.

Rohit Ohri, FCB global partner and chairman of the content committee, emphasised the festival's role in fostering creativity and innovation. "Goafest 2024 is set to ignite minds, spark creativity, and explore new frontiers in the ever-evolving advertising and marketing landscape," Rohit said.

LBB will be on the ground at this year’s event, bringing you daily updates from what promises to be a landmark event for South Asia’s advertising and marketing community