Broken Heart Love Affair
Wed, 03 Nov 2021 16:34:06 GMT
Go RVing Canada has selected Broken Heart Love Affair along with its content and production agency Lifelong Crush, as its new Agency of Record (AOR) to position the brand for the future and help promote the RV lifestyle with a growing number of outdoor enthusiasts nationwide.
Broken Heart Love Affair was selected through an RFP process that took place over the course of the summer. The group will be the lead creative agency working with Go RVing Canada’s roster of partners.
Two of Broken Heart Love Affair’s founders Denise Rossetto and Todd Mackie were the team that originally created the ‘Bring Back Wildhood’ brand platform with the organisation in 2015. A platform that still exists today.
“We’re excited to build on the success that we have seen over the past seven years, exposing Canadians to the adventure of an RV lifestyle”, said Chris Mahony, president of Go RVing Canada. “We believe this is a terrific time to capture the hearts of even more individuals and families, and Broken Heart Love Affair is the right team to help us do that.”
“We have a lot of heart for this brand, as well as history, so we are thrilled to be back at it, helping evolve the way Canadians think about and enjoy the RV lifestyle,” said Todd Mackie, partner and chief creative officer of Broken Heart Love Affair. “This new world presents a host of exciting opportunities to build on the awareness and equity Go RVing Canada has established with consumers across the country.”