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Go Real-Life Mario Karting at SXSW

Awards and Events 321 Add to collection

Pennzoil has teamed with JWT Atlanta, Coyne PR and MediaCom ESP to present 'Mario Karting Reimagined'

Go Real-Life Mario Karting at SXSW

Committed to pushing the boundaries of technology and innovation, Pennzoil - the Official Motor Oil Sponsor of SXSW 2014 Interactive - is partnering with Nintendo to bring Mario Kart 8 to life with an activation called Mario Karting Reimagined.  Set outside the Palmer Events Center, the custom-built track with a Mario Kart-world feel will be open and free to SXSW Interactive & Gaming attendees.  The live racing will use RFID technology to communicate between the track and the karts to provide the driver and the audience with an interactive, real-life Mario Kart experience.  The races will be simulcast from the driver's point-of-view to screens throughout the activation and the Austin Convention Center.  The kart's performance is controlled by RFID technology as drivers interact with icons on the course.  These real-life power-ups will either boost speed or slow the kart down in real–time.  The goal is to collect all five icons in order to receive complete protection. 


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Categories: Gaming, Sports and Leisure

Wunderman Thompson Atlanta, Tue, 04 Mar 2014 16:13:12 GMT