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Go Green Without the Extreme with British Gas Green Energy Campaign

The Sustainability Channel 215 Add to collection

Nucleus launches the playful sustainability social led campaign

Go Green Without the Extreme with British Gas Green Energy Campaign

British Gas today launches a new campaign, highlighting the ways its customers can have a positive impact on the environment through its sustainable energy solutions and services.

The campaign is inspired by the truth that households are looking for simple, everyday ways to be more environmentally conscious, without having to go to extremes. The creative approach shows how ‘You can go green without the extreme’ and playfully applauds the extremity to which environmentally friendly habits can be taken, whilst nodding to British Gas’ sustainable solutions. These solutions range from all electricity tariffs being zero carbon as standard to protecting up to ten trees each year for every customer on its Green Future tariff. There are also 1.6m customers on 100% renewable electricity tariffs.

Going live across social media channels for four weeks, the campaign - whilst playful in tone - reflects British Gas’ commitment to providing long-term viable green solutions.

view more - The Sustainability Channel
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Client: ​ British Gas  

Sales & Marketing Director: ​ Jill Dougan 

Head of Marketing Strategy, Communications & Brand: ​ Andy Freeman 

Senior Marketing Manager: Tarek Boudour

Marketing Manager: Liz Tubb


Agency: ​nucleus 

Executive Creative Directors: ​ Micky Tudor & Yan Elliot

Creative Director: Sam Willard

Creatives: Arthur Harry & Ludo Thomas

Creative Services Director: Tom Loxley

Producer: Ellen Green

Post Production 

Post-Production: Smoke & Mirrors

Central Business Lead: Sarah Golding

UK Business Lead: ​Stephanie Trowbridge 

Senior Account Director: ​Cat Lynch

Account Manager: ​Ffion Green  

Central Strategy Lead: Sarah Clark

UK Strategy Lead: ​David Adamson  

Senior Planner: ​Olly Owen 

UK Media Lead: ​Grace Raymond 

Media Associate Director: Tim Williams

Digital Director: ​Amy Humphrey  

Associate Director, Paid Social: Nick Jones

Categories: Utilities, Gas

The&Partnership, Wed, 24 Feb 2021 09:37:09 GMT