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Go Behind the Scenes on Tequila Brand Lobos 1707's 'Build A Bigger Table'

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Young Hero delivered integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday

Go Behind the Scenes on Tequila Brand Lobos 1707's 'Build A Bigger Table'

In today’s crowded and self-serving tequila market, how is it possible to differentiate your brand from the pack, shine with standout spirits, and make an impact upon launch? In the midst of a global pandemic, Covid-19 shutdowns and travel restrictions, independent spirits brand Lobos 1707 reached out to agency and creative partner Young Hero to do just that within a tight four-month deadline.

From managing simultaneous production shoots in Mexico and LA, capturing authentic footage of jimadors and tequila craftsmen at work, and developing the full go-to-market strategy, Young Hero delivered Lobos 1707’s integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday – the biggest sales window of the year for tequila. Rather than focusing solely on a single face or name, the Lobos 1707 'Build A Bigger Table' brand platform celebrates inclusivity and the full wolf pack – the jimadors, crafters and contributors who helped to bring the independent spirits line to life.

Take a behind the scenes look at the making of Lobos 1707 'Build A Bigger Table'.

video
Lobos 1707 "Building the Table"

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Genres: Documentary

Categories: Alcoholic Beverages, Spirits

Raz Public Relations LLC, Thu, 25 Mar 2021 09:27:00 GMT