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Go Behind the Scenes on Tequila Brand Lobos 1707's 'Build A Bigger Table'

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Young Hero delivered integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday

Go Behind the Scenes on Tequila Brand Lobos 1707's 'Build A Bigger Table'

In today’s crowded and self-serving tequila market, how is it possible to differentiate your brand from the pack, shine with standout spirits, and make an impact upon launch? In the midst of a global pandemic, Covid-19 shutdowns and travel restrictions, independent spirits brand Lobos 1707 reached out to agency and creative partner Young Hero to do just that within a tight four-month deadline.

From managing simultaneous production shoots in Mexico and LA, capturing authentic footage of jimadors and tequila craftsmen at work, and developing the full go-to-market strategy, Young Hero delivered Lobos 1707’s integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday – the biggest sales window of the year for tequila. Rather than focusing solely on a single face or name, the Lobos 1707 'Build A Bigger Table' brand platform celebrates inclusivity and the full wolf pack – the jimadors, crafters and contributors who helped to bring the independent spirits line to life.

Take a behind the scenes look at the making of Lobos 1707 'Build A Bigger Table'.

video
Lobos 1707 "Building the Table"
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Brand: Lobos 1707

Agency: Young Hero

Co-Founder & Managing Partner: Zoë Bunyard

Co-Founder & Executive Creative Director: Nick Panayotopoulos

Co-Founder & President: Roberto Max Salas

Business Director: Kelly Donahue

Executive Producer: Arthur Micah Ross II

Strategy Director: Katya Kotlyar

Strategy Director: Chris Buford

Creative Director (Copy): Isabella Hiew

Art Director: Ed Lim

Project Manager: Emmanuel Perez

Production: LANDIA

Director: Ariel Danziger

Exec. Producer: Juan Taylor

Cinematographer: Jeremy Snell

Landia Mexico City:

Exec. Prod. MX: Thomas Amoedo

Exec. Producer MX: Gaston Magnani

Producer: Veronica Guillén

Prod designer: Jeffrey Perez

AD: Milena Gil

Vendetta Entertainment:

Producer: Joan Pla

Producer: Nelly Castillo

Production Designer: Sean Costello

Wardrobe: Mariana Guerrero

Post-Production: Uppercut

Editor: Paul La Calandra

Assistant Editor: Nick Ljubicich

Producer: Nicholas Markus

EP: Julia Williams

Flame Artist: John Geehreng

Audio: Wave Studios

Sound Designer/Mixer: Chris Afzal

Sound Designer/Mixer: Aaron Reynolds

Executive Producer: Vicky Ferraro

Music: SixtyFour

Music Supervision: SixtyFour Music

Managing Director: Rebecca Grierson

Assistant Producer: Warren Wolfe

Anthem Composition: Matt Nicholson + Shin Suzuma

Liquid Stories (Mezcal / Reposado) Music: James Wilson

Color: The Mill

Colorist: Damien Van Der Cruyssen

Executive Producer: Rochelle Brown

Producer: Megan Rumph

Production Coordinator: Lucy Gatanis

Color Assistants: Andrew Ceen, David Franzo, Aaliyah Lambert, Stephanie Park

Genres: Documentary

Categories: Spirits, Alcoholic Beverages

Raz Public Relations LLC, Thu, 25 Mar 2021 09:27:00 GMT