Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Go Behind The Scenes on LEGO's 'Rebuild The World' with Mikros MPC

Creative 318 Add to collection

Franck Lambertz, Eric Lemains and Jean-Clement Soret discuss working with BETC and Traktor on the joyful campaign for the toy brand

Go Behind The Scenes on LEGO's 'Rebuild The World' with Mikros MPC

Technicolor’s Mikros MPC partnered with BETC, Stink and TRAKTOR to create LEGO’s new ‘Rebuild The World’ campaign and fans are taking note. The campaign, which depicts the adventures of an obstinate hunter and a playful white rabbit, has captured fan’s imagination and within the first week has already garnered just shy of 4 million views on YouTube.

Early in production, Mikros MPC was tapped to help define the look and feel, create CG characters and build out the environment for the campaign. Franck Lambertz, creative director & VFX supervisor at Mikros MPC, says: “This project brings together several fields of our expertise: character design and animation, environment, compositing which, à la TRAKTOR, are full of life, fun, and colourful. The challenge was to convey all the references to the LEGO brand in a semi-realistic world. As such, all the components had to be photoreal but a bit strange.”

One of the key elements of the campaign was how to direct the rabbit and other characters so that their emotions and personalities supported the overall story and its fast rhythm. Augustin Paliard, animator at Mikros MPC, comments: “On this movie, the animation work has been dictated by three elements: storytelling, movements and rhythm. We had to always keep these in mind so the right intent was conveyed in every sequence.” The team worked to humanize the rabbit through styling of the fur to meet a high level of realism – notable in the chasing scenes.

Another aspect, creating the environment, required extensive matte painting, compositing and the creation and addition of many CG elements such as the white rabbit, aerial chase, flames and a rotating head. Eric Lemains, Mikros MPC compositor, says: “The key technical challenge on the compositing was to blend the surrealist universe of LEGO, where we have flat colours and smooth textures, into a real world. There was a right balance to find so that viewers would still relate to a realistic environment.”

For the final element, colour grading, Jean-Clement Soret, global creative director of colour grading at MPC, was tapped to achieve the correct balance between the surreal and realism and the LEGO brand visual identity. His work was instrumental in making the short film vibrant without being too saturated so that it kept a realistic render. Jean-Clement says: “The initial brief from Traktor was to maintain the overall colour richness of the images and bring up or down saturations of individual colours to build a coherent and realistic palette. We built colour settings for the visual effects team to visualise a close to final result, worked close to the VFX team all the way and finalised the fine details once post was completed, including finessing the integration of all various composited elements, some shots are 90% live action some are 100% CG all needed to be wrapped in a unique colour space”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Lego

Agency: BETC Paris

Production Company: Stink Films

Director: TRAKTOR

Director of Photography: Hoyte Van Hoytema

Editor: Rick Russell (Final cut)


Executive Producer: Lionel Juglair

VFX Producer: Nicolas Huguet

VFX Supervisor: Franck Lambertz

CG Supervisor: Alain Boutillier

Matte Painting: Tristan Fevrier, Jean-Philippe Saintherand

FX: Benjamin Lenfant, David Roubah

Animation: Augustin Paliard, Geoffroy Bardet

Set up/Rig: Alex Sauthier, Marine Sisnaki

Modelling: Thomas Haas, Nicolas Du That Co, Medhi Rami

CG Lead: André Monteiro

Lighting: Vincent Coni, Julien Haillot

Compositing: Seb Podsialo, Eric Lemains

Fur artist: Flora Andrivon

Making-of: Léa Latassa

Remote Grade MPC London & Mikros MPC Paris

Colorist: Jean-Clément Soret

Colour Producer: Ellora Chowdhury


Line producer: Neela Kumuda P

Production Coordinator: Salil Thapa

3D supervisor: Raju Ganesh

2D supervisor: David Rouxel

Asset lead: Pritesh

DMP Lead: Gowri Shankar V (artist 

Matchmove lead: Ganesh Kumar S

Roto lead: Mahendra Natha Reddy

VFX Supervisor: David Rouxel

CG supervisor: Raju Ganesh S

Roto Lead: Mahendra natha reddy

Roto team: Gokula Krishnan, Likin Ganapathy, S Ravisankar, V Jegadeesan

Rigging: Debalina Dasgupta

Prep lead: Ragesh Ramanchandran

Prep team: Veerapandian D, Vamsi Krishna Reddy, Shafiuddin Mahammad, Prasanth Palaparthi, Pramod Dwivedi, MD Karthikeyan, Joshi John, Alex Johnsundaram, Abdul Labeeb, Vignesh E, Shoaib Ahmed, Sangeetha M, Priyanka Dey, Mohanakrishnan C

Matchmove lead: Ganesh Kumar S

Matchmove team: Vishal Darkunde, Kishan E Chandran, Elangovan Ganeshan, Srikanth S, Sreenivasa Aditya Yanamalachi, Shaik Abdul Rahim, Nithin TK, Muruganantham T, Tejashwini N, Karthick Kumar

Lighting: Arun Sharma, Amlan Mahapatra

Assets Lead: Pritesh Kotian

Asset team: Manjunath Ramakrishnaiah, Ria Banerjee, Kartik Gupta, Gopika Priya, Ullas Thunga, Deepali Negi, Craig Savio Padua, Palash Ramnaresh Soni, Sunil M, Shreyas Joshi, Shashi Kumar S, Kalaiarasu P, D.Sumita, Sourodeep Dey

DMP Lead: Radhakrishna Rethinasamy

DMP Artist: Vamsi Krishna M, Srinivas Achary, Shanmugavel Velu, Sachin Sureshrao Dhapudkar, Mohan Rao, Bakiyaraj P, Priyanka Telang, Bijo Joy

Comp lead: Sabanayagam V

Comp team: Raghavendra Shrivastava, Nanda Kumar P, Saravanan D, Ravindra Gowda, Dilshad Alam, Jahnvi Mistry

Genres: Animation, Visual VFX, Comedy

Categories: Sports and Leisure, Toys

Mill Paris, Mon, 14 Oct 2019 13:50:48 GMT