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Go Bananas for Aldi’s Christmas Ad Teaser

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Animated banana character Ebanana Scrooge makes his debut in teaser from McCann

Go Bananas for Aldi’s Christmas Ad Teaser

Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns.

Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve.

A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’

Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale.

The full ad will be revealed across national TV and online on Thursday 11th November.

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Client Company: Aldi UK

Client Name and Job Title: Sean McGinty, Marketing Director, Adam Zavalis, Marketing Director and Jennifer Thomas, Marketing Manager, at Aldi UK


Creative Agency: McCann UK

Chief Creative Officer: Dave Price

Creative Lead: Andy Fenton

Creative Lead: Clive Davis

Managing Partner: Laura Mckinlay

Business Director: Jane Colbeck

Senior Social Media Director: Calum Macdonald-Ball

Senior Account Manager: Cara Harcombe

Head of TV: Lucy Moore

Head of Effectiveness (UK) & MWG Global Head of Retail Strategy: Jamie Peate

Group Strategy Director: Darren Hawkins


Directors: Todd Mueller, Kylie Matulick and Kyle Cassidy

Chief Executive Producer: Justin Booth-Clibborn

Executive Producer - Live Action: Noah Goldsmith

Executive Producer: Joe Maggiore

Riff Raff

Executive Producer: Tracey Cooper

Producer: Paz Parasmand

Production Manager: Charlotte Jones

Director of Photography: Matt Fox


Editor: Marshall Street Editors

Editor: John Mayes


Audio: Wave

Sound Engineer: Parv Thind

Genres: Animation, Dialogue

Categories: Supermarkets, Retail and Restaurants

McCann UK, Mon, 08 Nov 2021 11:43:56 GMT