Mon, 08 Nov 2021 11:43:56 GMT
Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns.
Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve.
A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’
Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale.
The full ad will be revealed across national TV and online on Thursday 11th November.
Client Company: Aldi UK
Client Name and Job Title: Sean McGinty, Marketing Director, Adam Zavalis, Marketing Director and Jennifer Thomas, Marketing Manager, at Aldi UK
Creative Agency: McCann UK
Chief Creative Officer: Dave Price
Creative Lead: Andy Fenton
Creative Lead: Clive Davis
Managing Partner: Laura Mckinlay
Business Director: Jane Colbeck
Senior Social Media Director: Calum Macdonald-Ball
Senior Account Manager: Cara Harcombe
Head of TV: Lucy Moore
Head of Effectiveness (UK) & MWG Global Head of Retail Strategy: Jamie Peate
Group Strategy Director: Darren Hawkins
Directors: Todd Mueller, Kylie Matulick and Kyle Cassidy
Chief Executive Producer: Justin Booth-Clibborn
Executive Producer - Live Action: Noah Goldsmith
Executive Producer: Joe Maggiore
Executive Producer: Tracey Cooper
Producer: Paz Parasmand
Production Manager: Charlotte Jones
Director of Photography: Matt Fox
Editor: Marshall Street Editors
Editor: John Mayes
Sound Engineer: Parv Thind
Genres: Animation, Dialogue
Categories: Supermarkets, Retail and RestaurantsMcCann UK, Mon, 08 Nov 2021 11:43:56 GMT