Global marketing and technology agency LBi has been appointed by Guardian Media Group’s experimental open-online community platform n0tice.com, as its strategic digital marketing partner.
LBi’s blended team of strategists, creatives and technologists is working in partnership with n0tice to help develop its social proposition and raise awareness of the many ways in which it can be used by civic-minded people to improve their neighbourhoods collectively.
n0tice.com is a digital community noticeboard that aims to answer the question: what’s happening near you? It can be used to draw attention to local issues and helps communities act collectively to improve their neighbourhoods.
n0tice.com began as a Guardian hack day project in 2009 and was incubated by Guardian Media Group under Matt McAlister’s leadership. This week sees the launch of an Android app and a series of new features, including a curation tool allowing local publishers to feed Tweets, Instagram images, YouTube videos, news and other local data into their noticeboards.
LBi and n0tice.com have collaborated to create a series of marketing campaigns on the n0tice platform, aimed at engaging UK citizens in neighbourhood improvement initiatives in their local communities.
The first campaign in the planned series aims to highlight the changing face of the high street. The campaign invites people to take two photos – one of something they love about their local high street and one of something they want to change. Photos can then be posted directly to n0tice or to any other social platform when location based services are turned on, using the hashtags #celebrate #myhighstreet or #change #myhighstreet, beginning multiple localised conversations around neighbourhood improvement.
Subsequent campaigns will address cycling safety and support for independent local shops.
Matt McAlister, founder of n0tice.com said: “We chose LBi as our strategic digital marketing partner for n0tice.com because they have a real understanding of how to create content which is inherently shareable, as well as how to leverage this content through bought, earned and owned channels.”
Graeme Wood, Communication and Social Strategist, LBi said:
“We’re incredibly excited to be working with n0tice.com on this project. n0tice.com has a huge amount of potential as a platform which helps communities to come together and make good things happen in their neighbourhoods.”