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GMC's Rangeland Derby VR Experience Reimagines Traditional Chuckwagon Racing

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Momentum Worldwide & Flight School's virtual experience will transport consumers into the world of the Rangeland Derby

GMC's Rangeland Derby VR Experience Reimagines Traditional Chuckwagon Racing

The 2017 Calgary Stampede will play host for the first time ever, to a unique gamified multi-player VR experience created by Momentum Worldwide and Flight School.  The GMC Rangeland Derby VR experience is a must-see attraction at this year’s festival.  Throughout the duration of the festival, thousands of visitors will have the chance to experience a real live chuckwagon race through a technologically advanced VR experience, that allows a multi-player unified race to simulate what it is like to actually be in the driver’s seat.

GMC Stampede VR Press Release Video v02 1080p from McCann Canada on Vimeo.

“The Calgary Stampede is widely recognized as The Greatest Outdoor Show on Earth and we wanted to create something that made it even better for consumers”, said Laura Denham, VP and Head of Production for Canada, Momentum Worldwide. “The GMC Rangeland Derby VR is a professional grade experience powered by leading edge technology that only GMC could offer. It’s exciting, immersive and lets you experience VR in a completely new way at the Stampede. This brand activation does exactly what it’s supposed to do: puts players right in the middle of the action!”

The fully-integrated, immersive VR experience was developed in partnership by Momentum Worldwide and Flight School for GMC to celebrate the brand’s long-standing 31-year partnership with the Calgary Stampede. From July 7-16, 2017, visitors at the Stampede will have the chance to race around the legendary Half Mile of Hell, while harnessing the power of a GMC Sierra 2500 pickup truck. Offering a new twist on chuckwagon racing, this active, gamified VR experience allows up to four players to compete against each other in real-time while leveraging the powerful engine of the GMC Sierra, rather than traditional horses.  Fans are invited to catch the action and share their experiences on social with #LIKEAPRO.

“North American teams in Canada and the US have been working to bring this GMC Rangeland Derby VR experience to life for months,” shared Jason Alan Snyder, Global CTO, Momentum Worldwide. ‘Truckwagon’ strikes the perfect balance of realism and fantasy, paired with a superb technical, graphical and audio execution. It’s an exciting, immersive experience that was formulated to bring fans as close as possible to the deepest and most authentic aspects of GMC and their sponsorship of the Calgary Stampede."

A live host will be on-site at the Stampede to call the races, which will be amplified by in-game host and iconic Track Announcer, Les McIntyre. McIntyre will provide in-game instructions and help users get acquainted with their ‘truckwagon.’ A first of its kind for GMC and the Calgary Stampede, this multi-player VR experience will transport consumers into the world of the Rangeland Derby, and the energy that surrounds it.

"Momentum and Flight School have established a solid history of tight partnership in bringing cutting edge experiences to life”, said Taylor Williams, Executive Producer, Flight School. “I'm proud of how our artists, developers and engineers worked together once again to push boundaries in creating something that is visually stunning and, more importantly, a whole lot of fun to play.​"

The GMC Rangeland Derby VR activation is a free of charge consumer experience, and is located at the north end of the Calgary Stampede fairgrounds, from July 7-16, 2017.

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Press Kitchen, Fri, 14 Jul 2017 09:09:12 GMT