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GMC's Illuminating Innovation

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BRW Filmland's Robert Groenwold lights up Leo Burnett Detroit ad

GMC's Illuminating Innovation

BRW Filmland Los Angeles director Robert Groenwold lights up the power of incredible thinking for GMC in the new :30 “Lights” out of Leo Burnett, Detroit. Groenwold brings his keen editorial eye and signature sleek aesthetics to launch GMC’s latest fleet of performance vehicles in a uniquely radiant style. The spot opens with a sweeping view of hanging lightbulbs beginning to illuminate, revealing the new GMC Sierra, Acadia and Terrain in a sophisticated black showroom, lit by the artfully dispersed bulbs.


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GMC's Illuminating Innovation

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Brand
Agency / Creative
Production
Editorial
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Genres: In-camera effects

Categories: Cars, Automotive

lbbonline.com, Tue, 04 Mar 2014 14:43:42 GMT