Adstream
CULT Futures - The Creatology Report
liahome
Five By Five
adobe front page
Soundlounge
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Glucon-D ImmunoVolt Joyfully Keeps Kids Immunity Safe

Creative 60 Add to collection
Wunderman Thompson South Asia partners Glucon-D ImmunoVolt to create an engaging series
Glucon-D ImmunoVolt Joyfully Keeps Kids Immunity Safe

In today’s times, immunity boosters have become a part of the consumer lexicon. Recognising that need and understanding that there are very few products that cater to children, Zydus Wellness has launched the new Glucon-D ImmunoVolt, a tasty energy bite that boosts immunity. 

The campaign conceptualised by Wunderman Thompson South Asia, revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist does the same; albeit in a fun manner. 

The team has developed a series of three TVCs, which highlights the protagonist’s take of ‘Main Bhi’ (me too) while consuming and recommending the product. 

Mr. Tarun Arora, chief executive office, Zydus Wellness Ltd. said: “In the current Covid-19 scenario, there is heightened need for immunity boosting products. Since these products are not tasty, mothers really struggle to make their kids eat these products. Understanding this consumer need, we developed Immunity boosting tasty energy bite, which kids will love because of its flavours. Glucon-D ImmunoVolt is loaded with Immunity Booster like Vitamin C, Vitamin D & Zinc so that now mothers do not have to worry about their kid’s health. Our new ‘Main Bhi’ campaign brings alive this message in humorous way.” 

Mr. Kishore Tadepalli, managing partner, Mumbai Operations for Wunderman Thompson, said: “In a pandemic situation, people are looking for ways of driving immunity among children. But the task was to make it fun and interesting enough for the kids to want it. This campaign endeavours to do that by keeping simple and using a dash of humour to land the product story of Vitamin C, Vitamin D and zinc, while driving the point that it is tasty.” 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Account Management Team

Managing Partner: Kishore Tadepalli 

Senior Vice-President & EBD: Samarth Shrivastava 

Vice-President: Giridhar Bhat 

Account Director: Neha Singh 

Account Executive: Balaji Achhra 

Creative Team

Regional Creative Director: Tista Sen 

Executive Creative Director: Hanoz Mogrelia 

Creative Group Head: Sanjoy Biswas 

Sr. Social Media Manager: Zuleika Pereira 

Films Team

Agency Producer: Asmit Chachad

Genres: People, Dialogue

Categories: Pharmacy, Vitamins

Wunderman Thompson South Asia, Wed, 23 Sep 2020 13:40:37 GMT