GLOW Adds Senior Talent, Bolstering Creative and Strategy Services

Award-winning agency GLOW announces the hiring of Maggie Walsh as head of strategy and Roshmond "Sum" Patten as creative director. The news comes as the agency adds multiple new clients and projects to its roster including AOR duties for The Roku Channel.

“We are thrilled to welcome two incredible talents from the worlds of music and entertainment marketing to our team,” said Howie Kleinberg, president, GLOW. “Maggie and Sum are already making their presence felt and we are thrilled to have them on board.”

Maggie developed her passion for social fandom as a craft as a teen managing Mariah Carey's website and fan engagement campaigns. She then rose through the ranks of music marketing, managing digital and social strategy for talent at Sean Combs Enterprises and Bad Boy Entertainment. 

In 2011, she made the shift to agency-side. During her tenures at 360i, A+E and Anomaly, Maggie led brand strategy across brands like Absolut, New Orleans Tourism and a roster of entertainment projects for HBO, A&E, History, Fox, and USA Network. Most notably, Maggie led the strategy behind several of Oreo’s biggest campaigns to date, including Oreo’s ‘Dunk in the Dark’, ‘Proud Parent' campaign, and the limited-edition ‘Oreo x Pokémon collaboration’. While at Anomaly, she led strategy for the Johnnie Walker team that created the first-ever anthem for a women's soccer team, Angel City FC.

“As the worlds of traditional entertainment and social media are more deeply informing and inspiring one another, GLOW is well positioned to lead brands in the creation of culture driving work,” said Maggie Walsh, head of strategy, GLOW. “The agency has an incredible roster of clients and I’m extremely excited to join them.” 

GLOW is also adding to its senior level creative talent. Sum Patten joins the agency team as creative director. Throughout his more than 20 year career spanning the advertising, music, and publicity industries, Sum has worked at companies such as Stampede Management, Cashmere, loftSEVEN, Passenger, Earbits, and Precious Metals Creative. While at Stampede Management, Sum’s remit included managing artists such as SnoopDogg, BustaRhymes, Macy Gray, and RiffRaff. 

Sum made the transition to agency side in 2016 and while working at Cashmere, his copywriting and creative direction helped the agency earn Clio award wins for multiple seasons of FX's Atlanta's social media presence. In 2022, Sum created an idea for AI to take control over Atlanta’s social platforms, which was a first for a major television title. 

A first-mover on the power of AI, Sum has extensive experience working with tech companies such as Microsoft, FOX and Disney in research and community management, and in music streaming, where he trained music discovery algorithms for several of today’s biggest platforms. 

“Sum’s talents extend far beyond traditional creative work,” said Ellie Lloyd, GLOW executive creative director. “The breadth and depth of his experience is elevating the way that we approach building engaging creative work for our clients.” 

“GLOW's culture is what most attracted me to join the team full time,” said Sum Patten,  creative director, GLOW. “The team leads with heart and genuine empathy. Taking innovative creative work to market for major brands and entertainment properties with GLOW is something I very much look forward to.” 

Sum will report to the agency’s executive creative director, Ellie Lloyd and Maggie reports to president, Howie Kleinberg.