Glory at Kam Fam Awards for DDB HK

 

 

DDB Group Hong Kong was handed the industry’s most prestigious creative recognition on Friday night when it was crowned Creative Agency of the Year at the Kam Fan Awards 2012.

The Grand Fan went to McDonald’s for its widely acclaimed ‘I’m Amazing’ campaign developed by DDB Group Hong Kong.

 

Taking the awards by storm, DDB Group Hong Kong and Guangzhou’s Executive Creative Director Jeffry Gamble was named Creative of the Year. DDB also took home the Outdoor Kam Fan, the Media Kam Fan, and the Best Integrated Campaign for McDonald’s ‘I’m Amazing’. The Client of the Year prize went to McDonald’s for the ‘I’m Amazing campaign’.

 

DDB won a total of four Golds, six Silvers,  11 Bronze awards and 18 merits.

 

Simone Tam, President and CEO of DDB Group Hong Kong and Guangzhou said, “Our recognition at the Kam Fans tonight indisputably confirms our position as the most creative and effective agency in Hong Kong. This year we have been locally and internationally recognised for our work. We were the most awarded agency in Hong Kong at creative shows including Spikes Asia and Cannes Lions and Marketing magazine named us Creative Agency of the Year 2012. We are the No.1 most effective agency in Hong Kong according to Warc and the most awarded agency at the Hong Kong Effies with McDonald’s taking the Grand Effie prize. I’m proud to say that 2012 has really been our year.”

 

John Zeigler, President and CEO of DDB Group Asia Pacific, Japan and India added, “A real testament to an agency’s success is the partnership that they have with their clients. We are lucky we have brave clients that believe, as much as we do, in greatcreative product.  With this mutually respect and support, we've walked this journey together and it’s great to feel part of our client success too. Tonight, DDB proved again that they are the very best agency in Hong Kong. I am tremendously proud of Simone, Jeffry and their teams.”

 

The Kam Fan Awards is an annual event organised by the HK4As, an association of 53 major advertising agencies in Hong Kong, to recognise the best works in advertising. 

 

WINNERS LISTS

 

KAM FAN AWARDS

Best Creative Agency Award (Gold)

Best ECD Award – Jeffry Gamble (Gold)

Client Award – McDonald's

Grand Kam Fan  – McDonald's I'm Amazing – DDB Group Hong Kong

Outdoor Kam Fan – McDonald's I'm Amazing – DDB Group Hong Kong

Media Kam Fan – McDonald's I'm Amazing – DDB Group Hong Kong

 

CREATIVE AWARDS

Best Integrated Campaign (Silver) – McDonald's 'I'm Amazing' – DDB Group Hong Kong

 

GOLD

Outdoors – Field Marketing

McDonald's I'm Amazing 

DDB Group Hong Kong

 

Media – Campaign – Best-Integrated Media Campaign

McDonald's I'm Amazing 

DDB Group Hong Kong

 

Media – Campaign – Best Use of Ambient

McDonald's I'm Amazing 

DDB Group Hong Kong

 

Media – Single – Best Use of Branded Content, Product Placement, Experiential, sponsorship, Stunts and Events

McDonald's I'm Amazing 

DDB Group Hong Kong

 

SILVER

Design – Environmental and Space Design

McDonald's I'm Amazing 

DDB Group Hong Kong

 

Media  – Campaign – Best-Integrated Media Campaign

McDonald's Share the Blessings

DDB Group Hong Kong

 

Media – Single – Best Use of Ambient

McDonald's I'm Amazing 

DDB Group Hong Kong

 

Media – Single – Best Use of Other Digital Platform

McDonald's 'Breaking out of the Screen'

DDB Group Hong Kong

 

Design – Posters, film, exhibition, events, concerts, sponsorships

McDonald's I'm Amazing 

DDB Group Hong Kong

 

BRONZE

Print – Single – Electronics

Westone 'Tunnel'

DDB Group Hong Kong

 

Print – Single – Beverages, Food Snacks Confectionary

Well Synergy 'Shrimp'

DDB Group Hong Kong

 

Print – Campaign – Beverages, Food Snacks, Confectionary

Well Synergy Tofu/Fish/Shrimp

DDB Group Hong Kong

 

Print – Campaign – Electronics

Westone Café/Tunnel/Train

DDB Group Hong Kong

 

Outdoors – Poster Single – Electronics

Westone Tunnel

DDB Group Hong Kong

 

Outdoors – Poster Campaign – Beverages, Food Snacks, Confectionary

Well Synergy Tofu/Fish/Shrimp

DDB Group Hong Kong

 

Outdoor – Poster Campaign – Electronics

Westone Café/Tunnel/Train

DDB Group Hong Kong

 

Craft – Direction

Vitasoy – Stay or Go – Girl

DDB Group Hong Kong

 

Outdoors – Ambient

Friends of the Earth – Taxi Meter

DDB Group Hong Kong

 

Media – Campaign – Best Use of Screen

McDonald's Breaking out of the Screen

DDB Group Hong Kong

 

Media – Campaign – Best Use of Other Digital Platform

McDonald's Breaking out of the Screen

DDB Group Hong Kong

 

For the full list of results:
http://www.aaaa.com.hk/en/awards/creativeAwards/winnerList2012.php