Global Street Art’s Work is a Masterclass in Spooky Hand-Painted Advertisements
Hold on tight to your pointy witch hats for All Hallows' Eve is nigh. Prepare to be perturbed by pumpkins and potions as night descends and the distance between the worlds of the living and that of the dead gets eerily close.
Is there anything scarier than turning a street corner only to be greeted by a giant demon drawn boldly on a wall? Or spotting a glow in the distance and trying to track it down, with trepidation, to see whether a friend or a foe is the cause? All these questions and more are explored by Global Street Art, a hand-painted media owner that has been turning unloved walls all over the country into works of art since 2013 and sharing the results with its 600,000 organic fans on social media.
Today - in the spirit of Halloween - we’re taking a look at some of GSA’s spookiest hand-painted advertisements to see how the agency put into practice its artisanal approach for the likes of Hobgoblin, Baileys, Diablo, and X (formerly Twitter). Like ancient incantations with the power to revive the dead, these hand-painted Halloween campaigns bring the brands’ messages to life, especially at night, when their full impact is as enchanting as it is inescapable.
Light a candle, grab your broomstick - or say a prayer if you wish - as LBB takes a look at the haunting, howling, hand-painted Halloween-themed ads from GSA.
Diablo IV
If the visuals of the game Diablo IV weren’t scary enough on the small screen, GSA summoned a 100ft Lilith on the side of a London building to give passers by a real fright. The real spookiness commenced at night when the demonic entity appeared to glow in hellishly red flames. The mural made it look like the building was being completely destroyed by Lilith’s arrival and that she would not stop at anything to enter our world from the other side.
Baileys
Baileys decided that tricking its customers wasn’t the right approach and went down the treating route instead with the ‘No tricks, just treats’ hand-painted campaign. GSA helped the brand to channel just a touch of the ‘trick’ energy with a mural featuring three women in party mode, highlighted with clever use of UV paint that brings the mural alive in low light conditions.
Hobgoblin
Hobgoblin’s titular character is Halloween-ready at any time of the year. With GSA’s help, the brand cleverly declared itself the ‘unofficial beer of Halloween’ and advised anyone passing the glow-in-the-dark mural that the beer is ‘best sipped in the dark’. The deceptively simple artwork took the Hobgoblin’s existing DNA and magnified the creepiness factor for all to see.
X (formerly Twitter)
X (formerly Twitter) wanted to highlight the horrors that are closer to home, the mundane scares that are lurking under many roofs. This took the form of zany statements that poke fun at the things the modern person might hyperbolically describe as ‘terrifying’ like a phone not charging overnight. GSA brought these statements to life with the help of chilling (yet somehow still cute) creatures and vivid paint that shines brightly.
UV Showreel
