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Global campaign for Pernod Ricard’s Royal Salute



New work from TBWA\Shanghai features top polo player, Facundo Pieres

Global campaign for Pernod Ricard’s Royal Salute

Royal Salute, the world’s leading range of luxury blended Scotch whiskies and worldwide sponsor of polo, has launched a global campaign featuring its new brand ambassador, Facundo Pieres. Pieres is ranked the world’s No.1 professional polo player and the captain of the Argentinian La Ellerstina team.


TBWA\Shanghai developed the global campaign. The print advertisements, shot on location in West Palm Beach, Florida, bring to life the shared core values between the polo player and the brand. Just as vision, boldness and humanist leadership win the game, they also drive Royal Salute – as the first and only whisky range aged 21 years and above – to transcend boundaries of the category and produce extraordinarily crafted whiskies.


“Facundo was a natural fit for the brand, said Patrick Tom, Group Creative Director at TBWA\Shanghai. “His style, approach and commitment to the sport of polo embodies the spirit and philosophy of Royal Salute.”


The result is a visceral print campaign that showcases Royal Salute’ powerful spirit and masculine essence.


Ian Thubron, President of TBWA\Greater China commented, “It’s terrific to be able to drive a high profile global campaign for such a premium brand out of TBWA’s flagship China office. China is no longer a ‘receiver’ but a creator of some of the most important work that we are doing as an agency.”



Project Name: Royal Salute Polo Global Print Campaign
Client: Chivas Brothers London
Creative Agency: TBWA\Shanghai
Managing Director: Brian Swords
Senior Account Director: Ma Tse Wei
Account Manager: Julian Jin
Senior Planner: Benjamin Chen
Head of Creative: Edmund Choe
Group Creative Director: Patrick Tom
Creative Director: Eliza Wong
Copywriter: Berty Chung, Patrick Tom, Kate McMullen
Senior Art Director: Lomo Yang
Art Director: Harry Zhu
Photographer: Chris Jackson
Production Company: Getty Images

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TBWA Worldwide, Mon, 05 Aug 2013 02:55:46 GMT