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Global AOR Account Win for Draftfcb Chicago

Hires, Wins & Business 0 Add to collection

Agency appointed by MFS Investment Management

Global AOR Account Win for Draftfcb Chicago

MFS Investment Management® (MFS®), a leading global asset management firm, has selected Draftfcb Chicago as its global agency of record and named Initiative to handle its media planning and buying needs. 


Effective October 1, 2013, Draftfcb will provide MFS with strategic branding and advertising support, including print and digital solutions. It will work closely with its Interpublic Group (NYSE: IPG) sibling firm, Initiative, which will manage media strategy and investment duties.


Pile and Company (www.pileandcompany.com), the Boston-based management consulting firm, helped manage the agency selection process.


“We are proud to partner with MFS and look forward to playing an essential role as the company further builds its brand in the United States and abroad,” said Michael Fassnacht, president of Draftfcb Chicago. “The chemistry between our companies was quickly apparent in the pitch process. We are confident it will result in a partnership that will create outstanding work.”


Draftfcb’s global network was a key consideration for MFS, which markets its global investment expertise to an international client base that includes financial intermediaries, institutional investors and professional buyers.


“Draftfcb consistently demonstrated powerful and innovative thinking across the full spectrum of agency services," said Andrew Washburn, Director of Marketing and Communications with MFS. “We were impressed with their strategic planning, creative, and print and digital media solutions, as well as Initiative’s media planning and analytics expertise.” 


“Everyone at Initiative is delighted to begin working with MFS, and we’re eager to help them achieve both their business and marketing goals moving forward,” said Peter Mears, president, Initiative, North America. “The integration with our colleagues at Draftfcb will provide MFS with a team committed to delivering world-class service and media excellence.”

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Categories: Business Services, Recruitment

lbbonline.com, Wed, 02 Oct 2013 09:46:54 GMT