Mon, 18 Nov 2019 14:12:45 GMT
FAMILIA director Craig Moore’s vibrant new Avon campaign for the Power Stay Lip Colour shows women that they can tackle whatever the day throws at them in a long-lasting lipstick and foundation that turns heads all day.
The main character uses cleverly positioned treadmills to glide a series of vibrant scenes, stepping through her day with an effortless ease and fluidity.
Director Craig Moore comments: “The treadmills added a cool dimension to each scene. Starting with one, and then branching out into patterns of treadmills that allowed our hero to almost ice skate across the floor and finish with a moonwalk on the pavement.”
The spot was created by Wunderman Thompson London.
DIRECTOR: Craig Moore
EXECUTIVE PRODUCER: Toby Walsham
PRODUCTION COMPANY: FAMILIA
DOP: Matthew J. Smith
MAKEUP: Robyn Rowan
Agency: Wunderman Thompson
AGENCY PRODUCER : Rachael Long
CREATIVES: Maisie Willis, Antonio Gizzonio
Categories: Makeup, Beauty & HealthFAMILIA, Mon, 18 Nov 2019 14:12:45 GMT