Glide Through Life in AVON’S New Power Stay Spot

FAMILIA director Craig Moore’s vibrant new Avon campaign for the Power Stay Lip Colour shows women that they can tackle whatever the day throws at them in a long-lasting lipstick and foundation that turns heads all day.

The main character uses cleverly positioned treadmills to glide a series of vibrant scenes, stepping through her day with an effortless ease and fluidity.

Director Craig Moore comments: “The treadmills added a cool dimension to each scene. Starting with one, and then branching out into patterns of treadmills that allowed our hero to almost ice skate across the floor and finish with a moonwalk on the pavement.”

The spot was created by Wunderman Thompson London.