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Glide Through Life in AVON’S New Power Stay Spot

Creative 316 Add to collection

FAMILIA's Craig Moore directs vibrant new ad from Wunderman Thompson London

Glide Through Life in AVON’S New Power Stay Spot

FAMILIA director Craig Moore’s vibrant new Avon campaign for the Power Stay Lip Colour shows women that they can tackle whatever the day throws at them in a long-lasting lipstick and foundation that turns heads all day.

The main character uses cleverly positioned treadmills to glide a series of vibrant scenes, stepping through her day with an effortless ease and fluidity.

Director Craig Moore comments: “The treadmills added a cool dimension to each scene. Starting with one, and then branching out into patterns of treadmills that allowed our hero to almost ice skate across the floor and finish with a moonwalk on the pavement.”

The spot was created by Wunderman Thompson London. 

video
Avon - Power Stay
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Production

DIRECTOR: Craig Moore

EXECUTIVE PRODUCER: Toby Walsham

PRODUCTION COMPANY: FAMILIA

DOP: Matthew J. Smith

MAKEUP: Robyn Rowan

AGENCY

Agency: Wunderman Thompson

AGENCY PRODUCER : Rachael Long

CREATIVES: Maisie Willis, Antonio Gizzonio

Genres: People

Categories: Makeup, Beauty & Health

FAMILIA, Mon, 18 Nov 2019 14:12:45 GMT