FAMILIA director Craig Moore’s vibrant new Avon campaign for the Power Stay Lip Colour shows women that they can tackle whatever the day throws at them in a long-lasting lipstick and foundation that turns heads all day.

The main character uses cleverly positioned treadmills to glide a series of vibrant scenes, stepping through her day with an effortless ease and fluidity.

Director Craig Moore comments: “The treadmills added a cool dimension to each scene. Starting with one, and then branching out into patterns of treadmills that allowed our hero to almost ice skate across the floor and finish with a moonwalk on the pavement.”

The spot was created by Wunderman Thompson London.