Thu, 22 May 2014 12:32:47 GMT
Imagine a world in which ride-on, remote-controlled armchairs actually exist. Imagine a world in which being a couch potato isn’t such a bad thing after all.
Well, such a world exists. Such an armchair exists.
Glassworks London continues its long-standing partnership with Smuggler directors Stylewar in this commercial for Experian. And we’re the first to admit that there’s no post-production trickery at work. They built this bad boy for real.
Indeed, the great thing about this spot is how much they captured in camera. The majority of post work needed was “invisible”: rig removal, re-timing, polishing, and beauty.
The spot succeeds on its simplicity and fun. But, with so many different scenarios, maintaining simplicity and fun is a fine balancing act. Stylewar worked with colourist Matt Hare on this lovely grade that brings the whole thing together into one narrative, adding to the summery story.
Check out the bona fide ride-on, remote-control armchair here.
Production Company: Smuggler
Advertising Agency: The Red Brick Road
Creative Director: Tom Skinner
Agency Producer: Tara Megson
Producer: Nick Fewtrell
Lead Flame Artists: Duncan Horn
Flame Artist: Nina Mosand
3D Artist: Matt Fletcher
Colourist: Matt Hare
Executive Producer: Misha Stanford-Harrisview more - Creative
Categories: Credit cards, FinanceGlassworks, Thu, 22 May 2014 12:32:47 GMT