Glassworks' Pay Per Laugh Wins Big at Eurobest

Deep within the northern climes of Scandinavia, Glassworks COO Phil was in Helsinki, attending this year’s Eurobest Awards.

Over 2500 people descended on the city for this festival celebrating advertising from all the diverse corners of Europe. From the 2014 Film Craft jury, Phil has reported back on a particularly strong body of work.

So, in between catching up with colleagues and staving off the cold by sipping Salmiakkikoskenkorva, the delegates have been getting down to the nitty-gritty of winning awards. 

When it comes to award winning, the season’s run-away champion is ‘Pay Per Laugh’, Glassworks’ innovative re-imagining of the entertainment payment paradigm made with CANADA for The Cyranos McCann. Glassworks picked up a huge haul of awards, including 2 Grand Prix, for Direct Marketing and Innovation, 2 Golds for Interactive and Media, and 2 silvers for PR and Promo and Activation.

The Cyranos Mccann placed second in Agency of the year, and this haul of awards for Pay per laugh drove the McCann group to place third in Network of the Year.

It’s great to see Pay Per Laugh recognised both for its impact and its creativity. These Grand Prix will proudly stand alongside the 8 Cannes Lions, 3 LIAs, and Ciclope that the project has won thus far.