Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Glassworks Brings Nike's Aeroloft to Life in Striking New Film

Creative 362 Add to collection

Ground Control directors Motiphe combine live-action with photo-real macro CG

Glassworks Brings Nike's Aeroloft to Life in Striking New Film

When Nike, Inc. asked Ground Control directors Motiphe to create a visually striking film for their Aeroloft technology, their first port of call was Glassworks.

Each of Glassworks' different offices have completed a recent series of creatively and technically challenging films for Nike, using high-end CG in varied ways.

Whether it’s been the macro-scale cgi created for Aeroloft and Tiempo, or the energetic animation of The Last Game and Zig Zag, challenges have been set and then surpassed, always delivering work distinct to the Nike brand at the very highest of standards.

Motiphe’s brief was to create a film combining live-action with photo-real macro CG in an unusual way. It would use a graphic editing style to bring these worlds together, immersing the viewer in a sensory experience.

Using a series of graphic techniques, from silhouettes to strobing, the foundations were built to showcase Aeroloft in an abstract, hyper realistic way. Juxtaposing the slick graphic style with graceful CG melting snowflakes and emerging feathers, the CG is used to visualise the move from cold to warmth.

The result is beautiful CG working seamlessly (no pun intended) with live action, as the garment itself becomes the vehicle for bringing these two worlds together.

Nike Tech
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: Glassworks


Advertiser: Nike

Production Company

Director: Motiphe

Production Company: Ground Control

Genres: Visual VFX

Categories: Sportswear, Clothing and Fashion

Glassworks, Thu, 15 Jan 2015 16:01:32 GMT