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Glad's Spy Cam Aesthetic-Inspired 'Torture Tests' Promotes Their Toughest Bag Yet

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CCTV look and feel campaign was created by FCB Chicago and highlights how the Glad ForceFlex Advanced Protection trash bag can withstand the toughest handling

Glad's Spy Cam Aesthetic-Inspired 'Torture Tests' Promotes Their Toughest Bag Yet
On Monday, February 26, Clorox’s Glad kicks off “Torture Tests,” an online effort to promote its new ForceFlex Advanced Protection trash bag.

To highlight the features of its “toughest trash bag ever,” Glad, together with agency partner FCB Chicago, took an interesting approach: They illustrated the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo torture: airline travel luggage.

In “Torture Tests,” the viewer follows an official Glad trash bag tester as she carefully monitors the “toughest trash bag ever” as it undergoes the process that all airport luggage normally go through.

Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.

“Glad created its toughest trash bag ever and to prove it, we put it to the ultimate test,” says Liz Taylor, chief creative officer of FCB Chicago. “Instead of the classic product demo, we decided to put a creative twist to it: If this trash bag can handle travelling cross-country through airports –through the baggage handling system, on airplanes and out the luggage carousels – then it can handle your everyday kitchen trash!”  
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Sound Engineer: Jason Ryan (Senior), Batsirayi Zesaguli (Assistant)

Audio Post Production: Lord + Thomas


Edit Company: Lord + Thomas

Editor: Gus Spelman, Steve Immer (Senior)

Executive Producer: Celena Mossell

Post Production / VFX

Motion Graphics: Michael McAfee

VFX: Lord + Thomas (Colour)

Digital Production Company

Colourist: Justin Orr

Production Company

Production Company: Lord + Thomas

Executive Producer: Katie Roach

Director: Ben Flaherty

DOP: Bryce Drobny, Matt Andersen

Line Producer: Noiemi Lobont


Advertiser: Glad (The Clorox Company)

Brand: Jon Schlesinger

Associate Marketing Manager: Lauren Pitts

Director of Marketing: Nick Higgins

Account Director: Diana El-Chantaf

Associate Brand Manager: Jennifer Schneider

Creative Agency

Creative Agency: FCB Chicago

Executive Creative Director: Lisa Bright

Chief Creative Officer: Liz Taylor

Executive Producer: John Bleeden (SVP), Joe Tipre

Account Executive: Erin Hudec

Senior Copywriter: Kate Cullen

Senior Art Director: Luis Sierra, Franki Geib

Researcher : Lehai Vu (consumer research)

Group Manager: Tricie Evans

Director of Music: Stump Mahoney

Group Management Director: Cary Pierce, Alex Jokanovic (VP)

Director of Strategic Partnerships: Mary Jo Corby

Associate Director: Nick Montgomery/ Boris Nurko

Genres: People, Fashion & Beauty

Categories: Accessories, Clothing and Fashion

FCB US, Wed, 28 Feb 2018 13:34:32 GMT