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Glad Flex'n Seal Go Bananas for #ProtectsBanana

Creative 157 Add to collection

Responding to the Art Basel duct-taped banana, customers could bid to raise money for community food banks on the banana in a bag

Glad Flex'n Seal Go Bananas for #ProtectsBanana
In response to the infamous Art Basel duct-taped banana, Glad is showcasing #ProtectedBanana using the brand’s NEW Flex’n Seal bag. Consumers could bid on eBay and all proceeds will benefit the Alameda County Community Food Bank.

You can check out Glad’s Facebook post here

“Part of keeping people Glad is helping great organisations like the Alameda County Community Food Bank serve the community with food for people in need. We are donating 100% of the proceeds from this program to that great organisation so families can have food for the holidays.” -Nick Higgins, Glad marketing director

"While we believe it’s important to tap into culture, it’s even more important to help protect what matters and make sure, that while doing so, we can give back to those in need." -FCB Chicago chief creative officer, Andrés Ordóñez

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Categories: Home, Kitchen

FCB Chicago, Mon, 16 Dec 2019 11:58:14 GMT